In 2018, Amazon quietly shut down an experimental hiring tool they had spent years developing. Its purpose was simple: automate the recruitment process. Speed it up. Make it more objective. The promise was efficiency, neutrality, and scale.

But there was one problem.

The AI had taught itself to be biased against women.

Trained on resumes submitted over a ten-year period—most of them from male applicants—the system began downgrading candidates who had attended all-women’s colleges or even used the word “women’s” anywhere in their application.

No one programmed sexism into the algorithm. It simply learned—from us.

This is the AI paradox in its rawest form. We build machines to be better than us: faster, fairer, more consistent. And yet, they often end up reflecting our worst tendencies.

We tend to think of AI as something far off—a sci-fi future, still forming in labs. But it’s already woven into our everyday lives.

Autocorrect. Virtual assistants. Grammar checks. Image generation. Chatbots. Content creation. Self-driving cars… Think about your typical day. How many decisions—what to write, where to go, what to listen to—are already being shaped by systems you didn’t build and barely notice?

Advancements in machine learning, automation, and generative design are happening faster than most institutions can process. Whole industries are being redefined. Doctors are using AI to detect cancer. Lawyers are using it to review contracts. Writers are using it to generate ideas.

Which leads us to the question now whispered in offices, classrooms, and dinner tables across the world:

Will AI replace us?

Is it something we should fear… or embrace? Will it take our jobs, or transform them? And how should we view this new species in our ecosystem—as a friend, or as a foe?

These are some of the questions I explored with Iñaki Escudero, a storyteller, brand strategist, futurist, and senior learning designer at Hyper Island.

Let’s dive into his insightful take on the role AI plays today and how it may shape the future of work—and ourselves.

THE HYPER BLOG

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