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Behavioural Design Course

Online Interactive


Learn and apply behavioural science principles to your design process and design interventions to influence behaviour. Combining psychology, design, technology and creative methods, find out why people do the things they do and figure out through experimentation how to activate them to change their behaviour.


Any professional wanting to gain a better understanding of behavioural design. Past participants have come from commercial, marketing, communications, strategy, product, HR, design and management roles.  

  • check Design and lead behavioural design processes.
  • check Understand how biases drive behaviour.
  • check Get to know case studies.
Behavioural Design
Unconscious Biases
Storytelling & Pitching
Tyler Vanderwal

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About the course

What you will learn

Introducing Behavioural Design expand_more expand_less

An introduction to the field of Behavioural Design and the benefits of integrating the principles and practices into your projects.

Understanding Unconscious Bias expand_more expand_less

Discover common Unconscious Biases that drive behaviour in both you, as well as your customers and colleagues. You’ll be introduced to why we have biases, 3 of the most influential ones and have a chance to reflect on biases that you might have experienced.

Behavioural Definition expand_more expand_less

Working on your own case, you will define the behaviour you want to influence or change within your organization or with your customers. You will work on this case for the rest of the course.

Behavioural Diagnosis expand_more expand_less

In this module you’ll assess the influences on your desired behaviour. It includes consideration of individual, social and environmental factors that may either impede or facilitate behaviour.

Behavioural Design expand_more expand_less

In this penultimate module, you’ll spend time using ideation techniques to design interventions that activate or influence the desired behaviour you identified from module 3. You’ll use behavioural theories, biases and effects to generate these ideas.

Behavioural Science for Storytelling expand_more expand_less

We know stories sell ideas, dreams and visions; but what more can we do to connect with our audience? In this module we’ll introduce you to the cognitive biases that have an impact on selling and buying and help you create successful, creative and impactful stories.

Learning Outcomes
By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:
  • Understanding Behavioural Principles: Becoming familiar with the underpinning concepts of Behavioural Design. From diagnosing to developing interventions that drive real behavioural change and from connecting with ethical considerations to learning how to test behavioural change  interventions.

  • Application of Behavioural Design Tools and Models: Behavioural Design is about influencing behaviour and for that there are many tools and methods that can be used and applied. The process is typically the same (with some variations when the focus of the design is on nudging) and it requires practice.

  • Ethical Considerations of Applying Behavioural Design: Learn to develop an  awareness of the ethical implications associated with influencing human behavior. Make sure design is “ecological”: Good for self, good for others, good for the community, and good for the world.
Receive and Share Your Certificate

You’ll receive a Professional Certificate via the Accredible platform within 1-2 weeks after completing the course.

Certificates are configured for uploading and sharing on LinkedIn or downloading as PDF.

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Hazel Swayne

Hazel is a speaker, learning designer, and facilitator. She works with clients all over the world, helping them to navigate our complex and ambiguous world. Hazel worked as a creative director and creative strategist in the New York ad world before moving into the world of education and transformation. Hazel has been responsible for developing short and long-term business transformation, and change management programs (in person, online and blended) for global companies in various industries; from Tui Travel, Denstu, The Nielsen Company to AB-Inbev. Hazel is also a business coach to Hyper Island’s Driving Transformation executives who are exploring how to drive change in their organizations.

Serena Verdenicci

With 10 years of experience researching and applying behavioural science internationally across a range of sectors, Serena is a behavioural strategist, researcher, and designer. As the industry expert in Behavioural Design at Hyper Island, Serena teaches design leaders and industry innovators from around the world to incorporate behavioural design techniques into their practice. Using a human-centred, experimental, and holistic approach, Serena has specialised in creating digital health and therapeutics, translating clinical approaches to the digital environment. Producing products that support people with a wide range of health conditions and wellbeing concerns to build confidence, a sense of autonomy and sustainable habits for lasting change.


We help leaders from all over the world to drive meaningful change.

BT Clients Logo 2021


Anne Verdaasdonk - Course participants

 “It was very hands on, with many tools you can immediately start applying in your workplace. I valued the opportunity to discuss day-to-day situations with the community. Having had the time to work with the learnings for a few months after I finished the course, both the learnings and tools are enabling better teamwork for our team.”


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Anne Verdaasdonk

Senior Digital Producer at Etcetera

Domenico Dargenio - Course participant

"I found the course to be highly experiential. I enjoyed the design of the journey, which was emotional and built on deep connections. It exceeded my expectations in every way, particularly as I didn’t know much about Hyper Island prior to joining. My experience helped to ‘validate’ the course/product for me and I was positively surprised."


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Domenico Dargenio

Consultant at Dardo Consulting

Nina Enroth - Course Participant

"Before taking the course I had been interested in the subject and studied bits and pieces here and there, so it was luxurious to be able to just enjoy the ride and suck in all the information. Most of what I learned I use at work daily. The course was an awesome experience for me."

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Nina Enroth

Account Director and Change Consultant at Ellun Kanat

Liam James - Course participant

"Each chapter of the course was crafted in a very purposeful way. Going into this with a growth mindset was key because it allowed me to be totally open to new ideas and approaches. Regardless of how much experience another course member had, there seemed to always be something to learn from each other."

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Liam James

Copywriter, Voice Over Artist & Storytelling Strategist




Build, create and experiment by creating opportunities to get hands on with the underpinnings of what’s driving change in business.



Providing the essential communication techniques to realize inclusion and empathy for others through active listening, feedback and effective dialogue.



Experiences rooted in the foundational tools, theory and models around group dynamics and team development such as IMGD (Integrated Model of Group Development).



Developing critical reflection habits for individuals and teams provides opportunity to amplify experience and outcomes.

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