Developing agile, customer-focused leaders for a fast-changing world

• 76,000 employees across 130 countries.
• Serving approximately 20 million customers annually.
• Offering travel experiences to over 180 destinations worldwide.

TUI, one of the world’s leading tourism groups, operates in an environment defined by complexity, speed, and disruption.

To stay ahead, the company recognised a need to empower its emerging leaders – not only to lead through ambiguity and change, but to collaborate across teams, support strategic development at board level, and drive digital transformation for long-term growth.

Over six years, Hyper Island and TUI have partnered on leadership, innovation and collaboration programmes grounded in real business challenges.

The partnership also supported team development and innovation across departments, including practical leadership masterclasses during the pandemic to help leaders navigate uncertainty.

Hyper Island has worked with 2,000+ TUI leaders across multiple countries, creating a shared leadership language, driving lasting behaviour change, and strengthening global collaboration.

The programmes have embedded practical tools into everyday leadership and supported more aligned, customer-focused and innovative ways of working, with HiPo programmes achieving an average NPS of 9.3.