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Future Scenarios & Strategic Agility
Client
Spotify
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ABOUT THE CLIENT
- Global leader in audio streaming
- 600M+ users across 180+ markets
- Core teams influencing product, platform, and audience strategy
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THE CHALLENGE
Spotify’s Global Strategy & Insights function sought to strengthen foresight capabilities to anticipate shifts in culture, technology, creator economy dynamics, and audience behavior. The goal was to expand strategic imagination while maintaining operational focus and prioritization.
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THE APPROACH
Hyper Island delivered a series of immersive scenario strategy labs, integrating:
- Episodic future thinking for exploring emerging cultural and technological futures
- Speculative scenario development to test strategic assumptions
- Strategic mapping tools to translate foresight insights into near-term priorities
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RESULTS & IMPACT
- Foresight approaches embedded into ongoing strategy processes
- Increased strategic agility and openness to emerging signals
- Stronger alignment on long-term priorities across functions
- Greater confidence in navigating uncertainty and creative disruption
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