Laura Principe, a Copenhagen-based consultant in service design and UX research, has built her career around understanding user needs and translating them into meaningful experiences. Recently, she decided to deepen her impact by developing her skills in data analytics through Hyper Island’s Data Analytics Upskill course.
format_quoteI’ve worked with both qualitative and quantitative research for years, but I wanted to approach future projects with a structured framework and methodology in place.
It was this mindset that led Laura to join the Data Analytics part-time Upskill course at Hyper Island.
For the past few years, she has been involved in innovation projects within the healthcare and mobility sectors. Through this work, she quickly realised the importance of thorough market and customer research. As she explored these areas further, data naturally became an essential part of her process.
"I've experienced firsthand the power of transforming raw findings into actionable insights and strategic recommendations for companies," she shares.
While Laura joined the course with a clear goal in mind, it was the experience itself that surprised her in the best way. From the thoughtfully designed sessions to the collaborative, remote-first environment, she found a space where learning felt both personal and practical.
"The introductory days helped the class connect and get grounded in Hyper Island’s collaborative learning philosophy," she says.
Despite being a remote course, the group discussions, strong facilitation, and a well-organised module leader made her experience feel dynamic and human.
Laura quickly began noticing how her new learnings were influencing her day-to-day work. “It’s already changed how I think about presenting research findings,” she explains. She’s now more focused on how data visualisation can help make insights clearer and more compelling for clients.
The course also sharpened her approach to structuring data collection and taught her how to better translate qualitative insights into quantifiable recommendations, a skill that adds strategic weight to her research practice.
A Confidence Boost for Career Growth
One of her biggest takeaways so far? Confidence.
“The course has given me frameworks and methodologies to approach data analysis more strategically,” Laura says. She’s also learned to present data in ways that resonate, helping clients better understand the stories hidden in the numbers.
Who Should Consider This Course?
This course provides value for professionals across various industries, especially those already working with data to some degree.
Whether you're in design, research, or business strategy, being able to turn data into insight is a growing advantage.
A Learning Culture That Works Online
Reflecting on the learning culture, Laura highlights Hyper Island’s ability to create meaningful connections and collaboration, even remotely. As someone with a service design background, she recognises the value of well-facilitated learning spaces.
“Coming from service design, I really appreciated how well Hyper Island facilitated group learning online,” she says.
Ready to Turn Data Into Insight?
Laura's upskill experience in Data Analytics is already shaping the way she works, bringing clarity, confidence, and new momentum to her career.
If you’re looking to level up your skills while staying active in your career, Hyper Island’s CSN-approved Upskill Courses are designed for professionals like you.
Explore all Upskill Courses.
Apply to the Data Analytics Upskill Course.
Wanna hear from other students' experiences in the course? Check out this blog post.


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