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Generative AI For Sales & Marketing

On-site Stockholm

  Professional Certificate
  Practical, Short Course
  Actionable & Applicable Skills
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Become the AI-Powered Problem Solver in Sales & Marketing

Step into the future of sales and marketing with AI as your strategic advantage.

This one-day interactive workshop by Hyper Island equips you to apply AI tools to real-world challenges in Sales and Marketing — no tech expertise required.

Anchored around a client challenge, the session immerses you in hands-on experimentation, structured collaboration, and deep reflection, allowing you to explore and create tangible AI-powered solutions.

WHO SHOULD JOIN?
  • Experienced Marketers – Content creators, social media managers, and brand strategists ready to supercharge their workflow and creativity.

  • Sales Professionals – Sales reps and business development teams looking to enhance outreach, personalize engagement, and improve conversion rates.

  • Business Leaders – Decision-makers responsible for revenue growth and customer engagement who want to future-proof their strategy with AI.
KEY LEARNING OUTCOMES
  • check AI-Powered Content Creation – craft compelling marketing copy, for example social media posts and email campaigns, using AI, tailored for specific audiences and goals.
  • check Smart Sales Strategies – Leverage AI to personalize outreach, analyze prospects, and optimize lead conversion—turning insights into action.
  • check Data-Driven Decision-Making – Use AI to conduct market research, extract customer insights, and identify emerging trends, all within the context of the business case.
CONTENT CREATION
SMART STRATEGY
DATA-DRIVEN DECISION-MAKING
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15% discount for all courses!

Use the coupon before November 8th to receive an exclusive 15% discount on all courses.

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Get a Team discount

Speak to one of our Course Specialists to find out if you qualify for a special group price.

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INVEST IN YOUR TEAM
Group pricing for businesses

Build the skills your people need to lead, adapt, and grow. Our courses strengthen your workforce and prepare your organization for what’s ahead.

Learning together pays off.

 

Photo of Tyler Vanderwal - Business Developer and Client Relationship Manager at Hyper Island
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Course Content

Module 1 - AI in Marketing & Sales: The Big Picture expand_more expand_less
  • What AI can (and can’t) do in sales and marketing.
  • Key tools and platforms: What’s available and how to use them.
  • Case application: Identifying AI opportunities in today’s business case.
Module 2 - AI for Content & Campaigns expand_more expand_less
  • AI-generated marketing copy: Social media, emails, and ads.
  • Personalization at scale: AI-driven audience segmentation.
  • Case application: Crafting AI-powered messaging for the business case.
Module 3 - AI for Sales & Customer Engagement expand_more expand_less
  • AI-powered lead research and qualification.
  • AI-driven outreach: Sales emails, chatbots, and automation.
  • Case application: Designing AI-enhanced customer interactions.
Module 4 - AI for Market Research & Strategy expand_more expand_less
  • Trend analysis and predictive insights.
  • Turning AI-driven data into smarter business decisions.
  • Case application: Using AI insights to refine the business strategy.
Module 5 - Action & Next Steps expand_more expand_less
  • Reflection: Key takeaways and AI action plans.
  • Resources for continued learning and implementation.
Frameworks, Methods & Tools expand_more expand_less
  • AI Content Generation.
  • AI for Personalization & Targeting.
  • AI-powered Sales Tools.
  • Data & Trend Analysis with AI. 
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Want to know more about the course schedule?

Get full course details, weekly schedule & time commitment.

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WATCH COURSE TRAILER

Join Anders Lundkvist, one of the course leaders, as he provides an overview of what you can expect and the course objectives.

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Learning Outcomes

By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:

Leverage AI for Content & Campaigns

Use AI tools to generate marketing copy, personalize messaging, and optimize campaign performance.

Enhance Sales & Customer Engagement

Implement AI-driven prospecting, lead qualification, and automated sales communication strategies.

Make Data-Driven Decisions

Utilize AI-powered research, analytics, and predictive insights to inform marketing and sales strategies.

Apply AI to Real-World Challenges

Experiment with AI tools and integrate them into practical sales and marketing workflows for immediate impact.

Meet your Facilitator

Get to know the experts guiding your journey to success.

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Anders Lundkvist - Course Facilitator

Anders is an educator and facilitator who empowers leaders to navigate complexity with confidence — especially in the age of AI. Having trained over 2,500 professionals, he’s known for his engaging, no-jargon approach to making emerging technologies practical and powerful. Anders designs hands-on learning experiences that turn curiosity into capability, helping teams unlock real-world value with AI.

Anders Lundkvist
Anastasia

Anastasija Timoseva

Anastasija is a vibrant facilitator and learning program producer at Hyper Island, she thrives in engaging with diverse teams and stakeholders from varied backgrounds embodying a hands-on approach to the facilitation process and design. With a keen interest and experience in the Wind Power industry, showcasing her versatile expertise, she blends her analytical and creative skills beyond her facilitator role, as she is also an adept Project Manager.

Inaki

Iñaki Escudero

Iñaki is a behavioral psychologist turned educator. He worked for 18 years in advertising, and has helped many brands develop a more creative approach to their communications. He takes his audience and learners through insightful (and challenging) new perspectives on how today’s brand landscape has changed, exploring the behaviors, expectations and values of customers. Before settling in Austin, Texas, Iñaki and his family were digital nomads for 3 years exploring the future of work, education and living. He is also a writer and curator supporting both alumni and leading organizations around the world.

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Receive and Share Your Certificate

You’ll receive a Professional Certificate via the Certifier platform within 1-2 weeks after completing the course.

Certificates are configured for uploading and sharing on LinkedIn or downloading as PDF.

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What our participants say

Discover what our former participants say about their experience.

Domenico Dargenio - Course participant

"I found the course to be highly experiential. I enjoyed the design of the journey, which was emotional and built on deep connections. It exceeded my expectations in every way, particularly as I didn’t know much about Hyper Island prior to joining. My experience helped to ‘validate’ the course/product for me and I was positively surprised."

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Domenico Dargenio

Consultant at Dardo Consulting
Nina Enroth - Course Participant

"Before taking the course I had been interested in the subject and studied bits and pieces here and there, so it was luxurious to be able to just enjoy the ride and suck in all the information. Most of what I learned I use at work daily. The course was an awesome experience for me."

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Nina Enroth

Nina Enroth
Liam James - Course participant

"Each chapter of the course was crafted in a very purposeful way. Going into this with a growth mindset was key because it allowed me to be totally open to new ideas and approaches. Regardless of how much experience another course member had, there seemed to always be something to learn from each other."

Read More

Liam James

Copywriter, Voice Over Artist & Storytelling Strategist
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Trusted by leading brands

Companies from all over the world partner with Hyper Island in order to equip their leaders to drive meaningful change.

Logos of well-known global brands including Adidas, Google, Coca-Cola, Netflix, Visa, Unilever, Philips, Yahoo, and others, showcasing trusted partnerships.
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BUSINESS TESTIMONIALS

What our clients say

“Our relationship with Hyper Island has been highly collaborative, from building the right shape programme, to matching coaches with our talent, and all along focussed on having the best possible individual impact”

Kirsty Lawrence HR Director at Tui Airline

Black Logo of TUI - one of Hyper Island's Partner Company
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Frequently asked questions

How do the online courses work? add remove

Our online courses consist of weekly live sessions and some independent work in between to help reinforce your learning and connect with instructors and peers.

Do I need to attend live sessions? add remove
We strongly recommend it! The live sessions are where you’ll engage in discussions, ask questions, and apply what you’ve learned. Recordings are available if you can’t make it.
How much time should I set aside each week? add remove

Plan for 3–5 hours per week, including one live session, readings, and hands-on exercises. You’ll find the exact schedule in the course syllabus.

What platforms or tools do you use? add remove

We use Google Meet for our live sessions and provide all course materials via email or a shared learning space.

Will I get a certificate? add remove

Yes! You'll receive a certificate within 1-2 weeks of completion if you participate in the live sessions and complete all required coursework.

Is the course suitable for teams? add remove

Absolutely, it’s designed to work well for both individuals and teams. If you're looking for a more private experience or tailored solutions for your team or organization, don’t hesitate to get in touch with us.

What support is available during the course? add remove

You’ll have direct access to a course facilitator, tech support via email, and a community of fellow learners for peer support and collaboration.

Can my company pay with a credit card or invoice? add remove

Yes. You can register as a company and choose to pay by credit card or invoice. If you choose an invoice, you’ll receive a payment link to pay by bank transfer or card.

Is there a possibility for a payment plan? add remove

The course must be paid in full before you begin. However, if you require multiple invoices, we can accommodate that. Please get in touch with our team to discuss the options.

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Still got questions? Get in touch with our team

Got a question? Reach out – we’re here to help and will reply as soon as we can!

ASK US YOUR QUESTIONS

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