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Brand Strategy and Storytelling

Online Interactive

Become a Brand Strategist

Great brands don’t just sell—they tell stories that resonate.

This course blends brand strategy and storytelling to help you craft compelling narratives that shape perception, build loyalty, and drive business success. You’ll learn how to define your brand’s purpose, create emotionally engaging stories, and develop brand assets that reinforce your positioning.

Through expert insights and hands-on exercises, you’ll gain the strategic tools to align storytelling with brand strategy—ensuring your message is not only heard but felt.

WHO IS THIS COURSE FOR?
  • Brand & Marketing Professionals: Those looking to refine their storytelling skills and create more impactful brand strategies.

  • Entrepreneurs & Business Owners: Anyone building a brand and seeking to craft a compelling narrative that drives engagement and loyalty.

  • Creatives & Freelancers: Designers, writers, and content creators who want to use storytelling as a tool to elevate brand communication and positioning.
KEY LEARNING OUTCOMES
  • check Crafting Compelling Brand Narratives – Learn how to shape your brand’s story with clarity and authenticity, ensuring it resonates with your audience on an emotional level.
  • check Aligning Brand Strategy & Storytelling – Discover how to connect storytelling with strategic brand positioning, creating consistency across all touchpoints.
  • check Defining Your Brand’s Role & Purpose – Identify what your brand stands for, its core values, and how to position it as a mentor that guides and supports its audience.
  • check Building & Leveraging Brand Assets – Understand how to develop distinctive brand assets that reinforce your story and create lasting recognition.
Storytelling
Brand Thinking
Customer-centric
Tyler Vanderwal

Got questions?

Book a call with Tyler.
I'm here to help find the best solution for you.

15% discount for all courses!

Use the coupon before November 8th to receive an exclusive 15% discount on all courses.

Get a Team discount

Speak to one of our Course Specialists to find out if you qualify for a special group price.

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About the course

Join Iñaki Escudero, one of the course leaders, as he provides an overview of what you can expect and the course objectives.

What your weeks will look like

Topics, Frameworks, Methods & Tools that will be covered

Session 1 - The Storyteller Mindset expand_more expand_less
  • Story spine - all stories follow a universal structure that you can apply as well.
  • Moral of the Story - why do we tell stories.
  • Intro to Pod mates.
  • Marketing has changed.
Session 2 - To Be A Mentor expand_more expand_less
  • Storytelling Canvas.
  • Explore one of the most iconic relationship in storytelling - the Mentor &  Hero connection.
  • Explore how you can become a mentor for your heroes (customers).
  • Jobs to be done - think about how customer interacts with your brand.
Session 3 - Brand Assets expand_more expand_less
  • The moral of a brand’s story - getting to the heart of your brand position.
  • Powerful narrative as a mentor.
  • How to get a brand to reach mentor status.
  • Subscription Economy.
  • Create an inventory of your Distinctive Brand Assets.
Session 4 - Making Decisions expand_more expand_less
  • Recap of main concepts.
  • How to apply 1% framework to your stories.
  • How the moral of the story will guide your decisions.
Frameworks, Methods & Tools expand_more expand_less
  • Pixar’s Story spine.
  • Storyboard canvas.
  • Mentor Storytelling.
  • Jobs to Be Done.
  • Brand Assets canvas.
  • Moral of Brand Story.

Learning Outcomes

By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:

The Storyteller Mindset

Understand the universal structure behind great storytelling and how to apply it to brand narratives. Learn why storytelling is a powerful tool for brand strategy and how it shapes customer perception.

Becoming a Mentor Brand

Explore one of the most iconic relationships in storytelling: the Mentor and the Hero. Discover how brands can position themselves as guides for their audience, solving real customer needs through purpose-driven storytelling.

Building Brand Assets & Identity

Learn how to define the core elements of your brand’s story, including its moral, values, and visual/verbal assets. Understand how to craft a distinct brand personality that creates consistency across all touchpoints.

Applying Storytelling in Strategy & Decision-Making

See how storytelling informs brand growth, audience engagement, and business decisions. Use the 1% framework to continuously refine your brand narrative and create a lasting impact.
Learning Outcomes

By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:

  • Brand Narratives and Personas: participants will be able to craft compelling brand narratives and personas that encapsulate an organization's purpose, values, and distinctive attributes, fostering a deeper connection with their target audience.
  • Emotional Brand Storytelling: develop proficiency in employing storytelling techniques that establish emotional connections between a brand and its audience, enhancing the brand's resonance and impact.
  • Synthesizing Brand Information: acquire skills in synthesizing intricate brand information into persuasive narratives and strategies, enabling effective communication of brand identity and positioning. 
Meet your Course Leaders

Get to know the experts guiding your journey to success.

Anastasia

Anastasija Timoseva

Anastasija is a vibrant facilitator and learning program producer at Hyper Island, she thrives in engaging with diverse teams and stakeholders from varied backgrounds embodying a hands-on approach to the facilitation process and design. With a keen interest and experience in the Wind Power industry, showcasing her versatile expertise, she blends her analytical and creative skills beyond her facilitator role, as she is also an adept Project Manager.

Inaki

Iñaki Escudero

Iñaki is a behavioral psychologist turned educator. He worked for 18 years in advertising, and has helped many brands develop a more creative approach to their communications. He takes his audience and learners through insightful (and challenging) new perspectives on how today’s brand landscape has changed, exploring the behaviors, expectations and values of customers. Before settling in Austin, Texas, Iñaki and his family were digital nomads for 3 years exploring the future of work, education and living. He is also a writer and curator supporting both alumni and leading organizations around the world.

Receive and Share Your Certificate

You’ll receive a Professional Certificate via the Certifier platform within 1-2 weeks after completing the course.

Certificates are configured for uploading and sharing on LinkedIn or downloading as PDF.

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What the say

Discover what our former participants say about their experience.

Matilde Gomes _ BSS alumna

"The Brand Strategy and Storytelling Course helped me think differently and more imaginatively about what I do on a daily basis as an agency strategist. I still haven’t figured out 100% how to incorporate everything I’ve learnt into work, or even digested all of it, but I can say it was worth it. Iñaki and Jamie are amazing, and I really felt they were present during the whole experience, even with only one online session per week. The organisation of the online course in itself was excellent as well - very easy to work through and follow. I only have positive feedback to give and would say that I finished the course off feeling truly inspired."


Matilde Gomes

Head of Strategy
Liam James - Course participant

"Each chapter of the course was crafted in a very purposeful way. Going into this with a growth mindset was key because it allowed me to be totally open to new ideas and approaches. Regardless of how much experience another course member had, there seemed to always be something to learn from each other."

Read More

Liam James

Copywriter, Voice Over Artist & Storytelling Strategist

Trusted by leading brands

Companies from all over the world partner with Hyper Island in order to equip their leaders to drive meaningful change.

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The Hyper Island Way™

Hyper Island creates learning experiences for individuals and organizations that helps them shape the future.
This is what we call The Hyper Island Way™.

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LEARN BY DOING

Build, create and experiment by creating opportunities to get hands on with the underpinnings of what’s driving change in business.

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FEEDBACK & DIALOGUE

Providing the essential communication techniques to realize inclusion and empathy for others through active listening, feedback and effective dialogue.

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GROUP DYNAMICS

Experiences rooted in the foundational tools, theory and models around group dynamics and team development such as IMGD (Integrated Model of Group Development).

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REFLECTION HABITS

Developing critical reflection habits for individuals and teams provides opportunity to amplify experience and outcomes.

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