Are you running high-performing campaigns but struggling to maintain a cohesive brand strategy? In today’s crowded digital landscape, performance without purpose is a short-term game. This course empowers you to bridge the gap between brand identity and tactical execution, providing the practical tools needed to integrate strategic thinking into your daily marketing operations.

Learn how to align your high-growth campaigns with core brand values, build long-term consumer trust, and deliver consistent, creative marketing across every channel—all while protecting and enhancing your ROI. Move beyond the "click" and start creating meaningful, memorable marketing that scales.

This program is designed for those who recognize that a strong brand is the ultimate engine for marketing success. Whether you are working within a global corporation or a boutique agency, this course provides the strategic frameworks to ensure your brand and marketing efforts are perfectly aligned.

This course is ideal for:

Marketing & Comms Professionals: Established marketers ready to level up from "doer" to "thinker." If you want to move from managing tasks to leading brand-led marketing strategies that drive long-term value, this is your next step.
In-House Brand Teams: Corporate teams looking to strengthen brand alignment across departments. Learn how to break down silos and ensure that every team—from Sales to Product—speaks with a unified brand voice.
Agency Strategists & Creatives: Professionals seeking to bridge the gap between high-level brand identity and creative execution. Learn how to justify creative decisions with strategic brand logic that resonates with clients.
Ambitious Business Owners: Anyone who feels their brand is being diluted or under-leveraged. If your marketing feels disconnected from your vision, this course will help you reclaim your brand’s power and focus.

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Strategy and Decision-making

Brand Strategy & Storytelling

Discover the secrets to what makes powerful brands so impactful. Learn how to build brand and business value through strategy and narrative, all while making a difference in your customers’ lives.

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Innovation and progressive design

Design Thinking for Innovation

Learn to harness powerful design approaches to build empathy and insight to drive meaningful innovation. Equip yourself for problem-solving in the digital age and future design thinking.

Emerging Tech & AI

AI Leadership for Creatives

Lead AI, don’t just use it. This course shows creative and brand leaders how to turn AI from experiments into reliable, workflow-ready systems—raising quality, protecting craft, and equipping teams with custom assistants, guardrails, and a plan to scale.

Module 1 - Brand Strategy in Action expand_more expand_less

What makes a brand memorable and consistent?
Auditing your brand presence across channels.
Aligning brand purpose with business performance.

Module 2 - From Frameworks to Growth expand_more expand_less

Translating strategy into execution.
Building brand-led campaigns in agile teams.
Measuring impact while maintaining brand integrity.

Frameworks, Methods & Tools expand_more expand_less

Brand Purpose Alignment Canvas; Links purpose, values, behaviors, and business impact. Ensures your brand isn't just a belief system, but an operating system.
Narrative Strategy Framework: Enables coherent storytelling across campaigns, culture, and internal comms.
Implementation Roadmap: (Activation Blueprint) Turns strategy into steps: rituals, timelines, internal training, pilot projects, KPIs, and brand behaviors. This is where the “ideas become real.
Systemic Brand Strategy: For advanced users, align product, marketing, leadership, and org design through brand.

Evaluate brand consistency and coherence across campaigns

Assess whether the brand's messaging, visuals, and tone are aligned across all marketing efforts to ensure a unified and recognizable identity.

Apply modern brand frameworks to real-world challenges

Use contemporary branding models and strategies to address practical business and marketing issues effectively.

Confidently articulate the strategic role of brand in the business

Clearly explain how a strong brand drives business success, including customer loyalty, market differentiation, and long-term value creation.

Develop messaging and creative that reflect brand purpose and positioning

Craft communications and content that authentically express the brand’s mission, values, and market stance.

Embed long-term brand thinking into short-term marketing efforts

Integrate brand-building goals into immediate marketing activities to balance short-term wins with sustainable brand growth.

Anastasija is a vibrant facilitator and learning program producer at Hyper Island, she thrives in engaging with diverse teams and stakeholders from varied backgrounds embodying a hands-on approach to the facilitation process and design. With a keen interest and experience in the Wind Power industry, showcasing her versatile expertise, she blends her analytical and creative skills beyond her facilitator role, as she is also an adept Project Manager.

Anastasija Timoseva

Iñaki is a behavioral psychologist turned educator. He worked for 18 years in advertising, and has helped many brands develop a more creative approach to their communications. He takes his audience and learners through insightful (and challenging) new perspectives on how today’s brand landscape has changed, exploring the behaviors, expectations and values of customers. Before settling in Austin, Texas, Iñaki and his family were digital nomads for 3 years exploring the future of work, education and living. He is also a writer and curator supporting both alumni and leading organizations around the world.

Iñaki Escudero

"The Brand Strategy and Storytelling Course helped me think differently and more imaginatively about what I do on a daily basis as an agency strategist. I still haven’t figured out 100% how to incorporate everything I’ve learnt into work, or even digested all of it, but I can say it was worth it. Iñaki and Jamie are amazing, and I really felt they were present during the whole experience, even with only one online session per week. The organisation of the online course in itself was excellent as well - very easy to work through and follow. I only have positive feedback to give and would say that I finished the course off feeling truly inspired."

Matilde Gomes

Head of Strategy

"Each chapter of the course was crafted in a very purposeful way. Going into this with a growth mindset was key because it allowed me to be totally open to new ideas and approaches. Regardless of how much experience another course member had, there seemed to always be something to learn from each other."

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Liam James

Copywriter, Voice Over Artist & Storytelling Strategist

How do the online courses work? add remove

Our online courses consist of weekly live sessions and some independent work in between to help reinforce your learning and connect with instructors and peers.

Do I need to attend live sessions? add remove

We strongly recommend it! The live sessions are where you’ll engage in discussions, ask questions, and apply what you’ve learned. Recordings are available if you can’t make it.

How much time should I set aside each week? add remove

Plan for 3–5 hours per week, including one live session, readings, and hands-on exercises. You’ll find the exact schedule in the course syllabus.

What platforms or tools do you use? add remove

We use Google Meet for our live sessions and provide all course materials via email or a shared learning space.

Will I get a certificate? add remove

Yes! You'll receive a certificate within 1-2 weeks of completion if you participate in the live sessions and complete all required coursework.

Is the course suitable for teams? add remove

Absolutely, it’s designed to work well for both individuals and teams. If you're looking for a more private experience or tailored solutions for your team or organization, don’t hesitate to get in touch with us.

What support is available during the course? add remove

You’ll have direct access to a course facilitator, tech support via email, and a community of fellow learners for peer support and collaboration.

Can my company pay with a credit card or invoice? add remove

Yes. You can register as a company and choose to pay by credit card or invoice. If you choose an invoice, you’ll receive a payment link to pay by bank transfer or card.

Is there a possibility for a payment plan? add remove

The course must be paid in full before you begin. However, if you require multiple invoices, we can accommodate that. Please get in touch with our team to discuss the options.

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Innovation and progressive design

CX Design

Transform your mindset and skill set to start building amazing experiences today. Welcome to our CX Design course, where we demystify the intricate realms of customer centricity and customer experience. This transformative journey empowers you to embrace a holistic approach, recognizing CX as a pivotal driver of digital and business transformation. Departing from conventional views confined to marketing or customer satisfaction, this course equips you with the tools and insights to navigate CX with a strategic lens, catalyzing profound organizational change.

Starts soon!

Innovation and progressive design