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4 weeks     |     Live online
4 weeks     |     Live online 

brand strategy & storytelling

Cut through the noise, own the story.

Bridge the gap between brand purpose and business impact. Move beyond theory, and actually build your brand's story, map out customer needs, and craft narratives that AI cannot replicate.

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+ 90%

Rated this course as
highly valuable

 

a mix of real-world brand frameworks, live coaching, and global peer collaboration.

+ 80%

Recognize the course's framework as a "gamechanger"

Redefines leadership and establishes a new methodology for brand storytelling.

95%

complete the course with a concrete, actionable plan

to take the next step in reframing their brand strategy.
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THE CHALLENGE

Your brand has a purpose. The problem is making others feel it.

Most brand strategies stay locked in documents because they were built on logic alone, without the story that makes people care. In high-stakes conversations, you struggle to win hearts and minds. In an AI-saturated world, your content looks like everyone else's. And without a clear narrative framework, your brand means something different to every person in the room.

WHO IS IT FOR

Brand & Marketing Professionals

Refining their storytelling skills and creating more impactful brand strategies.

Entrepreneurs & Business Leaders

Founders who want to ensure their brand is rooted in something real and powerful.

Community Builders

Professionals interested in how brands like Twitch, LEGO, and Reddit empower users to become co-creators of the brand narrative.

Designers, Writers, and Content Creators

Wanting to use storytelling as a tool to elevate their brand communication and positioning.
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LEARNING OUTCOMES

Build capabilities that matter in the world ahead

4 Modules. 4 weeks.
One new lens on the future.

  • check Module 1: From Brand Strategy to Brand Story
  • check Module 2: Understanding the Hero
  • check Module 3: Building a Distinctive Brand System
  • check Module 4: From Brand Story to Brand Action

Want to check full program?

Each session is 2 hours of live, hands-on learning. Full module details, frameworks and weekly schedule are in the syllabus.

Download Syllabus

Connect Strategy & Storytelling

Define the core belief behind your brand and shape a story that expresses what it makes possible for your audience.

Understand Your Audience & Your Brand’s Role

Identify functional, emotional, and social needs, and define how your brand can act as a mentor to help people move forward.

Build a Distinctive Brand System

Connect your story, assets, and customer experiences to make your brand recognisable, relevant, and consistent.

Turn Strategy into Action

Build your Brand Playbook throughout the course and use it to align your team, guide decisions, and prioritise practical improvements.

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WHAT OUR LEARNERS SAY

Professionals who have already joined

Matilde Gomes _ BSS alumna

"The Brand Strategy and Storytelling Course helped me think differently and more imaginatively about what I do on a daily basis as an agency strategist. I still haven’t figured out 100% how to incorporate everything I’ve learnt into work, or even digested all of it, but I can say it was worth it. Iñaki and Jamie are amazing, and I really felt they were present during the whole experience, even with only one online session per week. The organisation of the online course in itself was excellent as well - very easy to work through and follow. I only have positive feedback to give and would say that I finished the course off feeling truly inspired."


Matilde Gomes

Head of Strategy
Liam James - Course participant

"Each chapter of the course was crafted in a very purposeful way. Going into this with a growth mindset was key because it allowed me to be totally open to new ideas and approaches. Regardless of how much experience another course member had, there seemed to always be something to learn from each other."

Read More

Liam James

Copywriter, Voice Over Artist & Storytelling Strategist
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TAKE YOUR NEXT STEP

Ready to explore the full course?

Book a free call with our advisors. We’ll help you explore whether this course fits your goals, background, and next career step.

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THE HYPER ISLAND LEARNING EXPERIENCE

More than a course, 
it’s a learning experience

No passive lectures or theory for theory’s sake — just practical, real-world learning. Through hands-on projects, expert guidance, and collaboration, you’ll build the mindset and skills to turn ideas into impact and thrive in the modern workplace.

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YOUR GUIDES

Meet your Facilitators

Get to know the experts guiding your journey to success.

Sabryna Alsfasser - Course Facilitator

Sabryna is an industrial engineer graduated from EC Lyon, one of the most prestigious schools in France, Sabryna has 18 years of experience in FMCG companies like Nestlé and Beiersdorf. She has lived and worked in France, Germany, Brazil, and Chile. In the last years, Sabryna has designed and facilitated learning journeys around leadership, innovation, or customer experience for companies like Bayer, BASF, American Express, IBM, Kraft Heinz, Avon, etc.

Sabryna Alsfasser
Inaki - Course Facilitator

Iñaki is a behavioral psychologist turned educator. He worked for 18 years in advertising, and has helped many brands develop a more creative approach to their communications. He takes his audience and learners through insightful (and challenging) new perspectives on how today’s brand landscape has changed, exploring the behaviors, expectations and values of customers. Before settling in Austin, Texas, Iñaki and his family were digital nomads for 3 years exploring the future of work, education and living. He is also a writer and curator supporting both alumni and leading organizations around the world.

Iñaki Escudero
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YOUR INVESTMENT

Cut through the noise, own the story.

Start building a brand that stands out because it has a meaningful story to tell.

  • check 4 weekly live sessions with expert facilitators
  • check Your Brand Playbook: Build a practical guide for your own brand, connecting its core belief, audience, story, and assets to support everyday decisions. needs
  • check A clear direction for your brand: Define what your brand makes possible for your audience and identify practical steps to make it more relevant, recognisable, and consistent.
  • check Access to a global network of practitioners
  • check Globally recognised digital certificate of completion
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COMMON QUESTIONS

FAQ

Still have questions? Our advisors are happy to help.
15 minutes, completely free.

How do the online courses work? add remove

Our online courses consist of weekly live sessions and some independent work in between to help reinforce your learning and connect with instructors and peers.

Do I need to attend live sessions? add remove
We strongly recommend it! The live sessions are where you’ll engage in discussions, ask questions, and apply what you’ve learned. Recordings are available if you can’t make it.
How much time should I set aside each week? add remove

Plan for 3–5 hours per week, including one live session, readings, and hands-on exercises. You’ll find the exact schedule in the course syllabus.

What platforms or tools do you use? add remove

We use Google Meet for our live sessions and provide all course materials via email or a shared learning space.

Will I get a certificate? add remove

Yes! You'll receive a certificate within 1-2 weeks of completion if you participate in the live sessions and complete all required coursework.

Is the course suitable for teams? add remove

Absolutely, it’s designed to work well for both individuals and teams. If you're looking for a more private experience or tailored solutions for your team or organization, don’t hesitate to get in touch with us.

What support is available during the course? add remove

You’ll have direct access to a course facilitator, tech support via email, and a community of fellow learners for peer support and collaboration.

Can my company pay with a credit card or invoice? add remove

Yes. You can register as a company and choose to pay by credit card or invoice. If you choose an invoice, you’ll receive a payment link to pay by bank transfer or card.

Is there a possibility for a payment plan? add remove

The course must be paid in full before you begin. However, if you require multiple invoices, we can accommodate that. Please get in touch with our team to discuss the options.

Are your courses Swedish government funded? add remove

No, our short courses are not government funded or CSN-approved. They’re offered independently and are not part of Sweden’s state-subsidized education system. However, many participants have their fees covered by their employers, and we can provide an invoice or supporting documentation to make that process easier.

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INVEST IN YOUR TEAM
Group pricing for businesses

We offer special group prices for companies.

Book a call with one of our course specialists and discover if you qualify for a group price.

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Over 2000 organizations trust HYPER ISLAND as their Learning Partner.

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Receive and Share Your Certificate

You’ll receive a Professional Certificate via the Certifier platform within 1-2 weeks after completing the course.

Certificates are configured for uploading and sharing on LinkedIn or downloading as PDF.

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