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Brand Marketing In Practice

Online Interactive

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Make every campaign a true reflection of your brand

Running high-performing campaigns but struggling to create a cohesive brand strategy?

This course will help you bridge the gap between branding and marketing by giving you practical tools to integrate brand strategy into your daily work. Learn how to align your campaigns with brand values, build trust, and deliver consistent, creative marketing across channels — without sacrificing ROI.

Start creating more meaningful, memorable marketing today. Sign up now!

WHO IS THIS COURSE FOR?
  • Marketing, brand, and comms professionals ready to level up from doer to thinker.
  • In-house teams looking to strengthen brand alignment across departments.
  • Agency strategists and creatives seeking to better connect brand with execution.
  • Anyone who feels their brand is being diluted or under-leveraged.
KEY LEARNING OUTCOMES
  • check How to think like a brand strategist — even if your job is campaign-focused
  • check Why long-term brand building is essential in a performance-driven world
  • check How to use practical frameworks to align creative execution with brand values
  • check Techniques for building a coherent brand narrative across teams and touchpoints
  • check How to balance short-term KPIs with long-term brand equity
Practical Frameworks
Brand Narrative
Customer-centric
Tyler Vanderwal

Got questions?

Book a call with Tyler.
I'm here to help find the best solution for you.

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15% discount for all courses!

Use the coupon before November 8th to receive an exclusive 15% discount on all courses.

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Get a Team discount

Speak to one of our Course Specialists to find out if you qualify for a special group price.

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About the course

Join Iñaki Escudero, one of the course leaders, as he provides an overview of what you can expect and the course objectives.

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What you will learn

Topics, Frameworks, Methods & Tools that will be covered

Session 1: Brand Strategy in Action expand_more expand_less
  • What makes a brand memorable and consistent?
  • Auditing your brand presence across channels.
  • Aligning brand purpose with business performance.
Session 2: From Frameworks to Growth expand_more expand_less
  • Translating strategy into execution.
  • Building brand-led campaigns in agile teams.
  • Measuring impact while maintaining brand integrity.
Frameworks, Methods & Tools expand_more expand_less
  • Brand Purpose Alignment Canvas; Links purpose, values, behaviors, and business impact. Ensures your brand isn't just a belief system, but an operating system.
  • Narrative Strategy Framework: Enables coherent storytelling across campaigns, culture, and internal comms.
  • Implementation Roadmap: (Activation Blueprint) Turns strategy into steps: rituals, timelines, internal training, pilot projects, KPIs, and brand behaviors. This is where the “ideas become real.
  • Systemic Brand Strategy: For advanced users, align product, marketing, leadership, and org design through brand.
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Learning Outcomes

By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:

Evaluate brand consistency and coherence across campaigns

Assess whether the brand's messaging, visuals, and tone are aligned across all marketing efforts to ensure a unified and recognizable identity.

Apply modern brand frameworks to real-world challenges

Use contemporary branding models and strategies to address practical business and marketing issues effectively.

Confidently articulate the strategic role of brand in the business

Clearly explain how a strong brand drives business success, including customer loyalty, market differentiation, and long-term value creation.

Develop messaging and creative that reflect brand purpose and positioning

Craft communications and content that authentically express the brand’s mission, values, and market stance.

Embed long-term brand thinking into short-term marketing efforts

Integrate brand-building goals into immediate marketing activities to balance short-term wins with sustainable brand growth.

Learning Outcomes

By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:

  • Brand Narratives and Personas: participants will be able to craft compelling brand narratives and personas that encapsulate an organization's purpose, values, and distinctive attributes, fostering a deeper connection with their target audience.
  • Emotional Brand Storytelling: develop proficiency in employing storytelling techniques that establish emotional connections between a brand and its audience, enhancing the brand's resonance and impact.
  • Synthesizing Brand Information: acquire skills in synthesizing intricate brand information into persuasive narratives and strategies, enabling effective communication of brand identity and positioning. 
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Meet your Course Leaders

Get to know the experts guiding your journey to success.

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Anastasia

Anastasija Timoseva

Anastasija is a vibrant facilitator and learning program producer at Hyper Island, she thrives in engaging with diverse teams and stakeholders from varied backgrounds embodying a hands-on approach to the facilitation process and design. With a keen interest and experience in the Wind Power industry, showcasing her versatile expertise, she blends her analytical and creative skills beyond her facilitator role, as she is also an adept Project Manager.

Inaki

Iñaki Escudero

Iñaki is a behavioral psychologist turned educator. He worked for 18 years in advertising, and has helped many brands develop a more creative approach to their communications. He takes his audience and learners through insightful (and challenging) new perspectives on how today’s brand landscape has changed, exploring the behaviors, expectations and values of customers. Before settling in Austin, Texas, Iñaki and his family were digital nomads for 3 years exploring the future of work, education and living. He is also a writer and curator supporting both alumni and leading organizations around the world.

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Receive and Share Your Certificate

You’ll receive a Professional Certificate via the Certifier platform within 1-2 weeks after completing the course.

Certificates are configured for uploading and sharing on LinkedIn or downloading as PDF.

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What the say

Discover what our former participants say about their experience.

Matilde Gomes _ BSS alumna

"The Brand Strategy and Storytelling Course helped me think differently and more imaginatively about what I do on a daily basis as an agency strategist. I still haven’t figured out 100% how to incorporate everything I’ve learnt into work, or even digested all of it, but I can say it was worth it. Iñaki and Jamie are amazing, and I really felt they were present during the whole experience, even with only one online session per week. The organisation of the online course in itself was excellent as well - very easy to work through and follow. I only have positive feedback to give and would say that I finished the course off feeling truly inspired."


Matilde Gomes

Head of Strategy
Liam James - Course participant

"Each chapter of the course was crafted in a very purposeful way. Going into this with a growth mindset was key because it allowed me to be totally open to new ideas and approaches. Regardless of how much experience another course member had, there seemed to always be something to learn from each other."

Read More

Liam James

Copywriter, Voice Over Artist & Storytelling Strategist
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Trusted by leading brands

Companies from all over the world partner with Hyper Island in order to equip their leaders to drive meaningful change.

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The Hyper Island Way™

Hyper Island creates learning experiences for individuals and organizations that helps them shape the future.
This is what we call The Hyper Island Way™.

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LEARN BY DOING

Build, create and experiment by creating opportunities to get hands on with the underpinnings of what’s driving change in business.

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FEEDBACK & DIALOGUE

Providing the essential communication techniques to realize inclusion and empathy for others through active listening, feedback and effective dialogue.

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GROUP DYNAMICS

Experiences rooted in the foundational tools, theory and models around group dynamics and team development such as IMGD (Integrated Model of Group Development).

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REFLECTION HABITS

Developing critical reflection habits for individuals and teams provides opportunity to amplify experience and outcomes.

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