Behavioural Design sits at the intersection of psychology, design, technology, and behavioural economics, offering a powerful approach to understanding human behaviour and shaping decision-making.

The Behavioural Design course equips professionals with the tools and mindset to understand human behaviour and influence it ethically. Across four interactive online sessions, you’ll explore how psychology, behavioural economics, and design come together to shape real-world outcomes. Through hands-on activities and simple frameworks, you’ll learn how to identify what drives or blocks certain behaviours, design effective solutions, and apply behavioural insights to your projects, products, or workplace.

By the end, you’ll have a clear, actionable framework to apply behavioural design principles in your work and create meaningful, sustainable impact.

Introduction To Behavioural Design & Applying Behavioural Science expand_more expand_less

This module will introduce you to the foundational principles of behavioral psychology and economics, focusing on how human behavior is influenced by biases, heuristics, and mental shortcuts.

Behavioural Change Frameworks expand_more expand_less

In this module, we will equip you with actionable frameworks for understanding and driving behavioral change. Using experiential activities and real-world applications, you will map behaviors, identify barriers and enablers, and design interventions that lead to sustainable change.

Designing Behavioural Interventions, Nudging Humans expand_more expand_less

Discover common cognitive biases that drive behaviour and decision-making in both you, as well as your customers and colleagues. You’ll then learn how to integrate this neuroscience knowledge to prototype more effective behavioural change interventions through nudging tecnhiques.

The Future Of Behavioural Design, AI & Ethics expand_more expand_less

In this module we will explore how AI-driven tools are transforming the ability to predict, analyze, and influence human behavior at scale. Ethical implications, personalization strategies, and cutting-edge applications will be examined, providing you with practical insights and tools to integrate AI into behavioral design while maintaining ethical integrity.

Understanding Behavioural Principles

Diagnose individual, social, and environmental factors influencing behaviour. Recognize cognitive biases and decision-making patterns.

Designing Behavioural Interventions

Develop strategies to create effective, impactful design solutions. Utilize behavioural science and ideation techniques to drive real change.

Application of Tools and Models

Apply behavioural design models and frameworks to solve complex challenges. Incorporate nudge-based approaches to encourage desired behaviours.

Ethical and Sustainable Behavioural Design

Balance innovation with ethical considerations to ensure positive outcomes. Create solutions that benefit individuals, communities, and the broader ecosystem.

Tim works globally as an entrepreneur, consultant, researcher, and lecturer. With a PhD in Anthropology from the University of Sheffield (UK), and as Business Leader and Head of Content at Hyper Island, he has led various global innovation and transformation programs for clients such as Itau, Kimberly-Clark, Beiersdorf, Unilever, and Amex, among many others. Tim is also an international speaker and learning designer in fields such as Behavioural Economics, Artificial Intelligence, Thought Networks, UX, and Design Thinking. He regularly speaks at global events on topics like youth culture, digital and social media, and consumer behavior. Additionally, he writes and presents insights about the Brazilian consumer market for both local and international audiences. He is currently a Professor at FAAP in São Paulo, teaching in the postgraduate program on consumer behavior and digital media.

Tim Lucas (PhD)

Carolina holds a degree in Product Design from UFRGS, a master's in Behavioural Design also from UFRGS, and a postgraduate degree in Neuroscience and Behavior from PUCRS. She works as a consultant in the fields of product, graphic, service, and UX design, consumer behavior research, trend forecasting, branding, and strategic planning. She is currently the Design & Research Manager at Nubank.

Carolina Perrone

Sabryna is an industrial engineer graduated from EC Lyon, one of the most prestigious schools in France, Sabryna has 18 years of experience in FMCG companies like Nestlé and Beiersdorf. She has lived and worked in France, Germany, Brazil, and Chile. In the last years, Sabryna has designed and facilitated learning journeys around leadership, innovation, or customer experience for companies like Bayer, BASF, American Express, IBM, Kraft Heinz, Avon, etc.

Sabryna Alsfasser

"Many topics were introduced and explored, which gave us a sense of the scope of Behavioural Design and allowed us to continue acquiring knowledge through the provided references. It’s not monotonous, and the group discussions were very enriching!"

CARLA DUPAS

Consulting & Change management

"What I liked the most was diving deeper into some behavioral concepts applied to design and exploring frameworks to help implement them in daily work. I also appreciated how the behavioral themes were approached in depth but in a practical way."

BRUNA FANCHINI

UX Manager

"The learning path structure was very interesting, as it made reaching the stages of workplace application feel smooth and natural, starting from an initial personal assessment of habits and behaviors."

GABRIELLA MACIA

Community & Brand Management

How do the online courses work? add remove

Our online courses consist of weekly live sessions and some independent work in between to help reinforce your learning and connect with instructors and peers.

Do I need to attend live sessions? add remove

We strongly recommend it! The live sessions are where you’ll engage in discussions, ask questions, and apply what you’ve learned. Recordings are available if you can’t make it.

How much time should I set aside each week? add remove

Plan for 3–5 hours per week, including one live session, readings, and hands-on exercises. You’ll find the exact schedule in the course syllabus.

What platforms or tools do you use? add remove

We use Google Meet for our live sessions and provide all course materials via email or a shared learning space.

Will I get a certificate? add remove

Yes! You'll receive a certificate within 1-2 weeks of completion if you participate in the live sessions and complete all required coursework.

Is the course suitable for teams? add remove

Absolutely, it’s designed to work well for both individuals and teams. If you're looking for a more private experience or tailored solutions for your team or organization, don’t hesitate to get in touch with us.

What support is available during the course? add remove

You’ll have direct access to a course facilitator, tech support via email, and a community of fellow learners for peer support and collaboration.

Can my company pay with a credit card or invoice? add remove

Yes. You can register as a company and choose to pay by credit card or invoice. If you choose an invoice, you’ll receive a payment link to pay by bank transfer or card.

Is there a possibility for a payment plan? add remove

The course must be paid in full before you begin. However, if you require multiple invoices, we can accommodate that. Please get in touch with our team to discuss the options.

Are your courses Swedish government funded? add remove

No, our short courses are not government funded or CSN-approved. They’re offered independently and are not part of Sweden’s state-subsidized education system. However, many participants have their fees covered by their employers, and we can provide an invoice or supporting documentation to make that process easier.

Starts soon!

business and innovation

Future Foresight

Transform your mindset and skill set with the tools of a futurist. Embark on a transformative 6-week learning journey with our Future Foresight course, where you'll delve into cutting-edge tools, real-world case studies, and thought-provoking challenges. This immersive experience is designed to not only update your knowledge and skills but also future-proof your capabilities. Through dynamic exploration and hands-on learning, you'll gain the foresight needed to navigate complexities, anticipate trends, and thrive in an ever-evolving landscape.

Starts soon!

Innovation and progressive design

Design Thinking for Innovation

Learn to harness powerful design approaches to build empathy and insight to drive meaningful innovation. Equip yourself for problem-solving in the digital age and future design thinking.

Apply behavioural insights to shape decisions through design

WHO IS THIS COURSE FOR?

what you'll learn

this course include

INVEST IN YOUR TEAM

Course Program

Want a closer look at the program?

assess your profile

Is this the right course for you?

THE HYPER ISLAND EXPERIENCE

MORE THAN A SIMPLE ONLINE COURSE

Learning Outcomes