close
Choose your region
Section Configuration
(don't remove this module)
Behavioural Design

Online Interactive

  Professional Certificate
  Practical, Short Course
  Actionable & Applicable Skills
Choose your course start
expand_more
Displayed in UTC
Language
English
Format
4 weekly online live sessions
Price
$ 1390

 Icon discount Special deals for teams available

Course Schedule Icon - Transparent Background

Get full course details with weekly schedule & time commitment.

Download Syllabusarrow_forward
Section Configuration
(don't remove this module)

Learn how to change behaviours through design

Learn how to apply behavioural science principles to your design process and create interventions that shape behaviour, sell products and influence change.

By combining anthropology, psychology, design, technology, and behavioural economics, you’ll uncover why people act the way they do — and discover, through experimentation and real-world applications, how to design interventions that create sustainable impact and meaningful change.

WHO IS THIS COURSE FOR?
  • Professionals looking to apply behavioural insights in marketing, design, CX, research, strategy, and decision-making.

  • People looking to learn and collectively build their professional network with forward thinking professionals from across the globe.

  • Teams & Innovators aiming to build evidence-based interventions that drive user engagement and positive change.

  • Organizations & Businesses seeking to embed behavioural science into their culture, customer experiences, and digital products.
KEY LEARNING OUTCOMES
  • check Master Behavioural Design Fundamentals – Understand core principles of psychology, behavioural economics, and cognitive biases that shape decision-making.
  • check Develop Effective Behavioural Interventions – Design nudges, choice architectures, and influence strategies that drive ethical and lasting behavioural change.
  • check Apply Proven Frameworks and Tools – Use tested models and methodologies to create meaningful impact in business and design.
  • check Integrate AI and Behavioural Science – Explore cutting-edge AI-driven behavioural design applications for enhanced engagement and decision-making.
Behavioural Psychology
Collaboration
Rapport
Section Configuration
(don't remove this module)
INVEST IN YOUR TEAM
Group pricing for businesses

We offer special group prices for companies.

Build the skills your people need to lead, adapt, and grow. Our courses strengthen your workforce and prepare your organization for what’s ahead.

Learning together pays off.

 

Gleisson Dias
Section Configuration
(don't remove this module)
Enroll as a team

Speak to one of our Course Specialists to find out if you qualify for a special group price.

HI_Icon_Prototyping-1
Section Configuration
(don't remove this module)

About the course

Section Configuration
(don't remove this module)

Course Content

Module 1 - Introduction To Behavioural Design & Applying Behavioural Science expand_more expand_less

This module will introduce you to the foundational principles of behavioral psychology and economics, focusing on how human behavior is influenced by biases, heuristics, and mental shortcuts. 

Module 2 - Behavioural Change Frameworks expand_more expand_less

In this module, we will equip you with actionable frameworks for understanding and driving behavioral change. Using experiential activities and real-world applications, you will map behaviors, identify barriers and enablers, and design interventions that lead to sustainable change

Module 3 - Designing Behavioural Interventions, Nudging Humans expand_more expand_less

Discover common cognitive biases that drive behaviour and decision-making in both you, as well as your customers and colleagues. You’ll then learn how to integrate this neuroscience knowledge to prototype more effective behavioural change interventions through nudging tecnhiques.

Module 4 - The Future Of Behavioural Design, Ai & Ethics expand_more expand_less

In this module we will explore how AI-driven tools are transforming the ability to predict, analyze, and influence human behavior at scale. Ethical implications, personalization strategies, and cutting-edge applications will be examined, providing you with practical insights and tools to integrate AI into behavioral design while maintaining ethical integrity.

How you will learn

Synchronous:

One interactive live session per week, on Tuesdays, from 4pm to 6pm (UTC).

Asynchronous:

Extra content to accelerate your learning journey, such as Learning KitsWeekly Challenges, and Reflection Journals.
Section Configuration
(don't remove this module)
Frame 1000001895
Want to know more about the course schedule?

Get full course details, weekly schedule & time commitment.

Section Configuration
(don't remove this module)

Learning Outcomes

By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:

Understanding Behavioural Principles

Diagnose individual, social, and environmental factors influencing behaviour. Recognize cognitive biases and decision-making patterns.

Designing Behavioural Interventions

Develop strategies to create effective, impactful design solutions. Utilize behavioural science and ideation techniques to drive real change.

Application of Tools and Models

Apply behavioural design models and frameworks to solve complex challenges. Incorporate nudge-based approaches to encourage desired behaviours.

Ethical and Sustainable Behavioural Design

Balance innovation with ethical considerations to ensure positive outcomes. Create solutions that benefit individuals, communities, and the broader ecosystem.

Learning Outcomes

By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:

  • Gain a more holistic understanding of CX and its power to transform lives, organizations and society; from a historical and contemporary perspective.

  • Learn how to use disruptive methods, applied observation and deep listening to uncover insights and opportunities. 

  • Explore emerging technologies, data, AI and predictive analytics from the mindset of a curious learner.

  • Learn how to apply cutting edge insights from neuroscience and behavioural psychology to better understand how to design experiences for brains that make 35,000 decisions a day! 

  • Develop your own plan of action for driving CX within your organization. 
Section Configuration
(don't remove this module)
HI_Icon_Master-1
Meet your Facilitator

Get to know the experts guiding your journey to success.

Section Configuration
(don't remove this module)
Tim Lucas

Tim works globally as an entrepreneur, consultant, researcher, and lecturer. With a PhD in Anthropology from the University of Sheffield (UK), and as Business Leader and Head of Content at Hyper Island, he has led various global innovation and transformation programs for clients such as Itau, Kimberly-Clark, Beiersdorf, Unilever, and Amex, among many others. Tim is also an international speaker and learning designer in fields such as Behavioural Economics, Artificial Intelligence, Thought Networks, UX, and Design Thinking. He regularly speaks at global events on topics like youth culture, digital and social media, and consumer behavior. Additionally, he writes and presents insights about the Brazilian consumer market for both local and international audiences. He is currently a Professor at FAAP in São Paulo, teaching in the postgraduate program on consumer behavior and digital media.

Tim Lucas (PhD)

carolina perrone

Carolina holds a degree in Product Design from UFRGS, a master's in Behavioural Design also from UFRGS, and a postgraduate degree in Neuroscience and Behavior from PUCRS. She works as a consultant in the fields of product, graphic, service, and UX design, consumer behavior research, trend forecasting, branding, and strategic planning. She is currently the Design & Research Manager at Nubank.

Carolina Perrone

Sabryna quadrado com borda preta

Sabryna is an industrial engineer graduated from EC Lyon, one of the most prestigious schools in France, Sabryna has 18 years of experience in FMCG companies like Nestlé and Beiersdorf. She has lived and worked in France, Germany, Brazil, and Chile. In the last years, Sabryna has designed and facilitated learning journeys around leadership, innovation, or customer experience for companies like Bayer, BASF, American Express, IBM, Kraft Heinz, Avon, etc.

Sabryna Alsfasser

Anastasia

Anastasija Timoseva

Anastasija is a vibrant facilitator and learning program producer at Hyper Island, she thrives in engaging with diverse teams and stakeholders from varied backgrounds embodying a hands-on approach to the facilitation process and design. With a keen interest and experience in the Wind Power industry, showcasing her versatile expertise, she blends her analytical and creative skills beyond her facilitator role, as she is also an adept Project Manager.

Inaki

Iñaki Escudero

Iñaki is a behavioral psychologist turned educator. He worked for 18 years in advertising, and has helped many brands develop a more creative approach to their communications. He takes his audience and learners through insightful (and challenging) new perspectives on how today’s brand landscape has changed, exploring the behaviors, expectations and values of customers. Before settling in Austin, Texas, Iñaki and his family were digital nomads for 3 years exploring the future of work, education and living. He is also a writer and curator supporting both alumni and leading organizations around the world.

Section Configuration
(don't remove this module)
Receive and Share Your Certificate

You’ll receive a Professional Certificate via the Certifier platform within 1-2 weeks after completing the course.

Certificates are configured for uploading and sharing on LinkedIn or downloading as PDF.

mockup certificate hyper island-min
Section Configuration
(don't remove this module)

What our participants say

Discover what our former participants say about their experience.

Carla Dupas - Consulting & Change management

"Many topics were introduced and explored, which gave us a sense of the scope of Behavioural Design and allowed us to continue acquiring knowledge through the provided references. It’s not monotonous, and the group discussions were very enriching!"

CARLA DUPAS

Consulting & Change management

Bruna Fanchini - UX Manager

"What I liked the most was diving deeper into some behavioral concepts applied to design and exploring frameworks to help implement them in daily work. I also appreciated how the behavioral themes were approached in depth but in a practical way."

 

BRUNA FANCHINI

UX Manager

Gabriella Macia - Community & Brand Management

"The learning path structure was very interesting, as it made reaching the stages of workplace application feel smooth and natural, starting from an initial personal assessment of habits and behaviors."

 

GABRIELLA MACIA

Community & Brand Management

Section Configuration
(don't remove this module)

Trusted by leading brands

Companies from all over the world partner with Hyper Island in order to equip their leaders to drive meaningful change.

d610051a-34f1-4379-a910-d1d218ca07a2
Section Configuration
(don't remove this module)
BUSINESS TESTIMONIALS

What our clients say

“Our relationship with Hyper Island has been highly collaborative, from building the right shape programme, to matching coaches with our talent, and all along focussed on having the best possible individual impact”

Kirsty Lawrence HR Director at Tui Airline

TUI
Section Configuration
(don't remove this module)

Frequently asked questions

How do the online courses work? add remove

Our online courses consist of weekly live sessions and some independent work in between to help reinforce your learning and connect with instructors and peers.

Do I need to attend live sessions? add remove
We strongly recommend it! The live sessions are where you’ll engage in discussions, ask questions, and apply what you’ve learned. Recordings are available if you can’t make it.
How much time should I set aside each week? add remove

Plan for 3–5 hours per week, including one live session, readings, and hands-on exercises. You’ll find the exact schedule in the course syllabus.

What platforms or tools do you use? add remove

We use Google Meet for our live sessions and provide all course materials via email or a shared learning space.

Will I get a certificate? add remove

Yes! You'll receive a certificate within 1-2 weeks of completion if you participate in the live sessions and complete all required coursework.

Is the course suitable for teams? add remove

Absolutely, it’s designed to work well for both individuals and teams. If you're looking for a more private experience or tailored solutions for your team or organization, don’t hesitate to get in touch with us.

What support is available during the course? add remove

You’ll have direct access to a course facilitator, tech support via email, and a community of fellow learners for peer support and collaboration.

Can my company pay with a credit card or invoice? add remove

Yes. You can register as a company and choose to pay by credit card or invoice. If you choose an invoice, you’ll receive a payment link to pay by bank transfer or card.

Is there a possibility for a payment plan? add remove

The course must be paid in full before you begin. However, if you require multiple invoices, we can accommodate that. Please get in touch with our team to discuss the options.

Section Configuration
(don't remove this module)
Still got questions? Get in touch with our team

Got a question? Reach out – we’re here to help and will reply as soon as we can!

ASK US YOUR QUESTIONS

You may also be interested in...

If you still have doubts, try checking out our other courses.

Starts soon!
Innovation and progressive design

CX Design

Transform your mindset and skill set to start building amazing experiences today. Welcome to our CX Design course, where we demystify the intricate realms of customer centricity and customer experience. This transformative journey empowers you to embrace a holistic approach, recognizing CX as a pivotal driver of digital and business transformation. Departing from conventional views confined to marketing or customer satisfaction, this course equips you with the tools and insights to navigate CX with a strategic lens, catalyzing profound organizational change.

Starts soon!
Innovation and progressive design

Design Thinking for Innovation

Learn to harness powerful design approaches to build empathy and insight to drive meaningful innovation. Equip yourself for problem-solving in the digital age and future design thinking.

Section Configuration
(don't remove this module)

Want to learn how to Own the Unknown?

Sign up for our monthly newsletter. Receive inspiration, tips on tools from our Toolbox and event invitations.