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BEHAVIOURAL DESIGN

Online Interactive

Learn how to change behaviours through design

This course empowers professionals to harness the principles of behavioural science to design impactful solutions that influence human behaviour ethically. Through a blend of psychology, design, and behavioural economics, participants will learn to identify key behaviours, address cognitive biases, and create interventions that drive meaningful change. With practical tools, frameworks, and a strong focus on ethical considerations, this course equips you to deliver transformative results in your work and beyond.

WHO IS THIS COURSE FOR?

This course is designed for professionals who want to understand and leverage the principles of behavioural science to create meaningful, positive change. Ideal for UX/UI designers, product managers, strategists, marketers, human resource professionals, and anyone looking to incorporate behavioural insights into their projects, this course will equip you with tools to influence behaviour ethically and effectively.

KEY LEARNING OUTCOMES
  • check Apply behavioural psychology principles to design effective solutions.
  • check Identify and analyze behavioural patterns and their influences.
  • check Design interventions that encourage desired behaviours.
  • check Leverage user-centered, behaviour-based design techniques to create business impact.
  • check Understand ethical considerations when influencing human behaviour.
Behavioural Psychology
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About the course

What your weeks will look like

Explore Key Topics, Frameworks, and Practical Tools in Behavioral Design.

Introduction To Behavioural Design & Applying Behavioural Science expand_more expand_less

This module will introduce you to the foundational principles of behavioral psychology and economics, focusing on how human behavior is influenced by biases, heuristics, and mental shortcuts. 

Behavioural Change Frameworks expand_more expand_less

In this module, we will equip you with actionable frameworks for understanding and driving behavioral change. Using experiential activities and real-world applications, you will map behaviors, identify barriers and enablers, and design interventions that lead to sustainable change

Designing Behavioural Interventions, Nudging Humans expand_more expand_less

Discover common cognitive biases that drive behaviour and decision-making in both you, as well as your customers and colleagues. You’ll then learn how to integrate this neuroscience knowledge to prototype more effective behavioural change interventions through nudging tecnhiques.

The Future Of Behavioural Design, Ai & Ethics expand_more expand_less

In this module we will explore how AI-driven tools are transforming the ability to predict, analyze, and influence human behavior at scale. Ethical implications, personalization strategies, and cutting-edge applications will be examined, providing you with practical insights and tools to integrate AI into behavioral design while maintaining ethical integrity.

How you will learn

Synchronous:

One interactive live session per week, on Tuesdays, from 4pm to 6pm (UTC).

Asynchronous:

Extra content to accelerate your learning journey, such as Learning Kits, Weekly Challenges, and Reflection Journals.

Learning Outcomes

By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:

Understanding Behavioural Principles

Diagnose individual, social, and environmental factors influencing behaviour. Recognize cognitive biases and decision-making patterns.

Designing Behavioural Interventions

Develop strategies to create effective, impactful design solutions. Utilize behavioural science and ideation techniques to drive real change.

Application of Tools and Models

Apply behavioural design models and frameworks to solve complex challenges. Incorporate nudge-based approaches to encourage desired behaviours.

Ethical and Sustainable Behavioural Design

Balance innovation with ethical considerations to ensure positive outcomes. Create solutions that benefit individuals, communities, and the broader ecosystem.

Learning Outcomes

By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:

  • Gain a more holistic understanding of CX and its power to transform lives, organizations and society; from a historical and contemporary perspective.

  • Learn how to use disruptive methods, applied observation and deep listening to uncover insights and opportunities. 

  • Explore emerging technologies, data, AI and predictive analytics from the mindset of a curious learner.

  • Learn how to apply cutting edge insights from neuroscience and behavioural psychology to better understand how to design experiences for brains that make 35,000 decisions a day! 

  • Develop your own plan of action for driving CX within your organization. 
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Meet your Course Leader

Get to know the experts guiding your journey to success.

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Sabryna Alsfasser

Sabryna is an industrial engineer graduated from EC Lyon, one of the most prestigious schools in France, Sabryna has 18 years of experience in FMCG companies like Nestlé and Beiersdorf. She has lived and worked in France, Germany, Brazil, and Chile. In the last years, Sabryna has designed and facilitated learning journeys around leadership, innovation, or customer experience for companies like Bayer, BASF, American Express, IBM, Kraft Heinz, Avon, etc.

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Receive and Share Your Certificate

You’ll receive a Professional Certificate via the Accredible platform within 1-2 weeks after completing the course.

Certificates are configured for uploading and sharing on LinkedIn or downloading as PDF.

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What the alumni say

Discover what our former participants say about their experience.

Carla Dupas - Consulting & Change management

"Many topics were introduced and explored, which gave us a sense of the scope of Behavioural Design and allowed us to continue acquiring knowledge through the provided references. It’s not monotonous, and the group discussions were very enriching!"

CARLA DUPAS

Consulting & Change management
Bruna Fanchini - UX Manager

"What I liked the most was diving deeper into some behavioral concepts applied to design and exploring frameworks to help implement them in daily work. I also appreciated how the behavioral themes were approached in depth but in a practical way."

 

BRUNA FANCHINI

UX Manager
Gabriella Macia - Community & Brand Management

"The learning path structure was very interesting, as it made reaching the stages of workplace application feel smooth and natural, starting from an initial personal assessment of habits and behaviors."

 

GABRIELLA MACIA

Community & Brand Management

Trusted by leading brands

We help leaders from all over the world to drive meaningful change.

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The Hyper Island Way
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LEARN BY DOING

Build, create and experiment by creating opportunities to get hands on with the underpinnings of what’s driving change in business.

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FEEDBACK & DIALOGUE

Providing the essential communication techniques to realize inclusion and empathy for others through active listening, feedback and effective dialogue.

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GROUP DYNAMICS

Experiences rooted in the foundational tools, theory and models around group dynamics and team development such as IMGD (Integrated Model of Group Development).

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REFLECTION HABITS

Developing critical reflection habits for individuals and teams provides opportunity to amplify experience and outcomes.

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