Learn how to change behaviours through design
This course empowers professionals to harness the principles of behavioural science to design impactful solutions that influence human behaviour ethically. Through a blend of psychology, design, and behavioural economics, participants will learn to identify key behaviours, address cognitive biases, and create interventions that drive meaningful change. With practical tools, frameworks, and a strong focus on ethical considerations, this course equips you to deliver transformative results in your work and beyond.
WHO IS THIS COURSE FOR?
This course is designed for professionals who want to understand and leverage the principles of behavioural science to create meaningful, positive change. Ideal for UX/UI designers, product managers, strategists, marketers, human resource professionals, and anyone looking to incorporate behavioural insights into their projects, this course will equip you with tools to influence behaviour ethically and effectively.
KEY LEARNING OUTCOMES
- check Apply behavioural psychology principles to design effective solutions.
- check Identify and analyze behavioural patterns and their influences.
- check Design interventions that encourage desired behaviours.
- check Leverage user-centered, behaviour-based design techniques to create business impact.
- check Understand ethical considerations when influencing human behaviour.
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Enroll as a team
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About the course
What your weeks will look like
Explore Key Topics, Frameworks, and Practical Tools in Behavioral Design.
This module will introduce you to the foundational principles of behavioral psychology and economics, focusing on how human behavior is influenced by biases, heuristics, and mental shortcuts.
In this module, we will equip you with actionable frameworks for understanding and driving behavioral change. Using experiential activities and real-world applications, you will map behaviors, identify barriers and enablers, and design interventions that lead to sustainable change
Discover common cognitive biases that drive behaviour and decision-making in both you, as well as your customers and colleagues. You’ll then learn how to integrate this neuroscience knowledge to prototype more effective behavioural change interventions through nudging tecnhiques.
In this module we will explore how AI-driven tools are transforming the ability to predict, analyze, and influence human behavior at scale. Ethical implications, personalization strategies, and cutting-edge applications will be examined, providing you with practical insights and tools to integrate AI into behavioral design while maintaining ethical integrity.
How you will learn
Synchronous:
Asynchronous:
Learning Outcomes
By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:
Understanding Behavioural Principles
Diagnose individual, social, and environmental factors influencing behaviour. Recognize cognitive biases and decision-making patterns.
Designing Behavioural Interventions
Develop strategies to create effective, impactful design solutions. Utilize behavioural science and ideation techniques to drive real change.
Application of Tools and Models
Apply behavioural design models and frameworks to solve complex challenges. Incorporate nudge-based approaches to encourage desired behaviours.
Ethical and Sustainable Behavioural Design
Balance innovation with ethical considerations to ensure positive outcomes. Create solutions that benefit individuals, communities, and the broader ecosystem.
Learning Outcomes
By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:
- Gain a more holistic understanding of CX and its power to transform lives, organizations and society; from a historical and contemporary perspective.
- Learn how to use disruptive methods, applied observation and deep listening to uncover insights and opportunities.
- Explore emerging technologies, data, AI and predictive analytics from the mindset of a curious learner.
- Learn how to apply cutting edge insights from neuroscience and behavioural psychology to better understand how to design experiences for brains that make 35,000 decisions a day!
- Develop your own plan of action for driving CX within your organization.
Meet your Course Leader
Get to know the experts guiding your journey to success.
Sabryna Alsfasser
Sabryna is an industrial engineer graduated from EC Lyon, one of the most prestigious schools in France, Sabryna has 18 years of experience in FMCG companies like Nestlé and Beiersdorf. She has lived and worked in France, Germany, Brazil, and Chile. In the last years, Sabryna has designed and facilitated learning journeys around leadership, innovation, or customer experience for companies like Bayer, BASF, American Express, IBM, Kraft Heinz, Avon, etc.
You’ll receive a Professional Certificate via the Accredible platform within 1-2 weeks after completing the course.
Certificates are configured for uploading and sharing on LinkedIn or downloading as PDF.
What the alumni say
Discover what our former participants say about their experience.
"Many topics were introduced and explored, which gave us a sense of the scope of Behavioural Design and allowed us to continue acquiring knowledge through the provided references. It’s not monotonous, and the group discussions were very enriching!"
CARLA DUPAS
Consulting & Change management
"What I liked the most was diving deeper into some behavioral concepts applied to design and exploring frameworks to help implement them in daily work. I also appreciated how the behavioral themes were approached in depth but in a practical way."
BRUNA FANCHINI
UX Manager
"The learning path structure was very interesting, as it made reaching the stages of workplace application feel smooth and natural, starting from an initial personal assessment of habits and behaviors."
GABRIELLA MACIA
Community & Brand Management
Trusted by leading brands
We help leaders from all over the world to drive meaningful change.
LEARN BY DOING
Build, create and experiment by creating opportunities to get hands on with the underpinnings of what’s driving change in business.
FEEDBACK & DIALOGUE
Providing the essential communication techniques to realize inclusion and empathy for others through active listening, feedback and effective dialogue.
GROUP DYNAMICS
Experiences rooted in the foundational tools, theory and models around group dynamics and team development such as IMGD (Integrated Model of Group Development).
REFLECTION HABITS
Developing critical reflection habits for individuals and teams provides opportunity to amplify experience and outcomes.