Sara is an experienced marketing strategist and educator specializing in the practical application of AI in business. With a strong background in data-driven marketing, she helps companies understand how to integrate AI tools effectively to enhance decision-making, creative work and operational efficiency. In this course, Sara will provide hands-on insights into how AI can be leveraged in specific scenarios as well as break down complex concepts into actionable strategies, ensuring participants leave with a clear understanding of how to apply AI in their daily work. With over 15 years of experience, Sara combines a deep knowledge of digital marketing with a pragmatic approach to AI, making her sessions both insightful and directly applicable.

Iñaki is a behavioral psychologist turned educator. He worked for 18 years in advertising, and has helped many brands develop a more creative approach to their communications. He takes his audience and learners through insightful (and challenging) new perspectives on how today’s brand landscape has changed, exploring the behaviors, expectations and values of customers. Before settling in Austin, Texas, Iñaki and his family were digital nomads for 3 years exploring the future of work, education and living. He is also a writer and curator supporting both alumni and leading organizations around the world.

Johan is a senior learning designer and facilitator with over 10 years’ experience leading complex projects and programmes. He is skilled at working with both corporates and students, using his experience in creative production and coaching to help people and companies to transform. He is leading and developing short masterclasses and long programs and has led tailored programmes for Atlasssian, H&M and ICA. Apart from Swedbank, Nike, Procter & Gamble and Philips, and now Hyper Island, he was running an accelerator program for startups in Rwanda and conducting international leadership programs for young leaders.