Digital Marketing Toolbox for Beginners

Here, we have put together a finely-tuned and effective list of go-to tools and examples that you should be using to empower you with the confidence to succeed in the digital marketing world.

Let’s dive right in.

Analytics and Data

When we talk about analytics, we don’t just mean monitoring your social posts; it’s also important to ensure that the page speed on the website is on point or in other words – loads fast. As a digital marketer, you will be working with websites – be it your own or others’ – and the more confident you are that its performance is uncompromised by slow-loading, the more you can focus on the engaging content.

Remember: the faster your website loads, the lower the bounce rate is more likely to be. It also helps with the user experience and makes your readers more satisfied to continue to surf.

Recommendations: Google PageSpeed Insights, Pingdom

Now, to the analytics of your content. Gaining insights into, for example, who sees your content, where they are visiting from, how they got to the page, the length of time they spent on the page, means that you can follow up on leads and customize your next campaign knowing exactly who to target. There’s so much information to obtain from analytics today, so you should take full advantage of the digital marketing tools available to you.

Remember: you can go even deeper with analytics and find out what keywords are driving the most traffic to the website, as well as your social media success and most popular pages.

Recommendations: Google Analytics, Facebook Insights, Twitter Analytics, YouTube Analytics

Social media management

More often than not, if you’re working within the digital marketing field, you’ll be using social media channels. Therefore, you’ll want to find out not only the latest trends to ensure that your content is relevant and engaging, but also how to drive conversions through content curation.
Social media management tools allow to manage your social media all in one place. They enable you to plan your content i.e. schedule your posts, as well as create search streams and ultimately, save time.

Remember: meaningful engagement with your content can almost certainly mean growth for your brand.

Recommendations: Buffer, HootSuite, Sniply

Content and SEO

In 2019, your focus for your content should be to make it as relevant and engaging as possible. And it always starts with a simple search.

We’ve already mentioned keywords, which can be crucial to the relevance aspect of finding and engaging with your brand. But trends should also get an honorable mention. Having the digital marketing tools to point you in the right direction of the most popular and shared materials can give you a valuable scope of where you stand among your competitors.

Remember: SEO isn’t just about optimizing keywords. Utilize SEO to run a website audit, analyze backlinks, and evaluate your organic and paid search results.

Recommendations: Ahrefs, Yoast, SEMRush, Buzzsumo

Email automation

Email marketing is evolving, and your digital marketing toolbox should also follow suit. Email automation means that emails are sent out at the right time, personalized, and of high relevance to the reader.
By automating and orchestrating your campaigns, readers who are vital to your success are encouraged to engage more with the brand and take further steps to do so.

Remember: emails can be configured, and once visitors hit your triggers, they will be greeted with automated marketing without you having to worry about a thing.

Recommendations: MailChimp, ActiveCampaign

Design

A picture is worth a thousand words, right? Regardless of how you see it, having the right design tools and/or knowhow as a digital marketer is essential.
The discussion of budget usually surrounds the design aspect of a digital marketing campaign, and with the right tools, you can have access to eye-catching design templates, which can include social media graphics, infographics and web banners. These are essentials for assets such as landing pages, which will be the first point of contact where your targeted audience will be introduced to your brand or product.

Remember: a personalized experience can create higher conversions of both sales and leads.

Recommendations: Unbounce, Canva

Learn digital marketing at Hyper Island

Having a wide range of tools allows you to make data-driven decisions with more accuracy and insight. But, having the confidence to use these tools is something that we at Hyper Island can empower you with. Through our Online Digital Marketing Course, you will learn how to build, test and implement digital marketing campaigns that deliver real results. We will help you to navigate the entire digital marketing funnel, from attraction to retention, and gain the tools and knowledge to drive growth in your organization.
Get the competence. Gain the confidence. Get the job done.