“I wanted to find an alternative education that had actual proper skills for the industry.”
Feeling uninspired by the traditional academic model, Ashley Back sought an alternative education that provided practical skills for the industry. Living in the UK, she discovered Hyper Island’s “learn by doing” methodology and transformative programs.
“I was a fashion designer before I decided to switch to motion design. Fashion design wasn’t right for me and it was quite hard to make it work.”
Originally, Ashley started in the Digital Media Creative program, a well-rounded program in which she could explore multiple aspects of the digital design industry. A few months into the program, she realized that her passion was in motion design, and worked with Hyper Island’s administrators to seamlessly transfer into the Motion Designer program in Karlskrona.
Ashley cultivated her design, teamwork and self-leadership skills through real client projects and intensive team collaboration.
“At the start of the program, I was a very introverted person but now I can take feedback very well and implement it quickly. Projects don’t always go smoothly, but this helped me become a better teammate.”
“If you are a doer and take initiative, Hyper Island is the place for you.”
After seeing a video about award-winning designer and art director Kate Moross, Ashley decided she wanted to work with her. With the support of her program manager, she invited Kate to Hyper Island to lead a workshop about projection mapping. She built her relationship with Kate during this time and landed an internship with her studio.
“To be honest, there isn’t a big difference. I’m still learning and trying and I feel like it’s an endless journey. My time with Hyper Island prepared me well.”
Ashley added substantial value to her new team by implementing the tools she learned. Currently, she integrates everything from moodboards, online documentation methods, project wrap-up processes, and even cultural practices to enhance her team.
“Kate [my boss] fell in love with Hyper Island and Swedish culture. Now we have a fika every day with the whole office. It’s been really great to bond with everyone.”
“My favorite project was the cell animation I did for the Parklife Festival in Manchester. I also got to do some really cool work with MTV and even went to a private concert by Sam Smith with our studio.”
