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Brand Strategy and Storytelling

Online Interactive

Become a Brand Strategist

Discover the secrets to what makes powerful brands so impactful. Learn how to build brand and business value through strategy and narrative, all while making a difference in your customers’ lives.

WHO IS THIS COURSE FOR?

Who intends to change to a role with greater strategic responsibility in marketing/brand management (content creator, graphic designer, social media manager, copywriter etc.), or to expand their brand thinking, add to their tool belt, learn from peers, or find new perspectives/challenges.

KEY LEARNING OUTCOMES
  • check Brand Strategy
  • check Customer Behavior
  • check Storytelling
  • check Role-modeling
Storytelling
Brand Thinking
Customer-centric
Tyler Vanderwal

Got questions?

Book a call with Tyler.
I'm here to help find the best solution for you.

Explore Fall Courses 2024 with a special offer!

Sign up before May 21st to receive an exclusive 30% discount for all courses in fall.

Get a Team discount

Speak to one of our Course Specialists to find out if you qualify for a special group price.

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About the course

Join Iñaki Escudero, one of the course leaders, as he provides an overview of what you can expect and the course objectives.

What your weeks will look like

Topics, Frameworks, Methods & Tools that will be covered

Session 1 - The Storyteller Mindset expand_more expand_less
  • Story spine - all stories follow a universal structure that you can apply as well.
  • Moral of the Story - why do we tell stories.
  • Intro to Pod mates.
  • Marketing has changed.
Session 2 - To Be A Mentor expand_more expand_less
  • Storytelling Canvas.
  • Explore one of the most iconic relationship in storytelling - the Mentor &  Hero connection.
  • Explore how you can become a mentor for your heroes (customers).
  • Jobs to be done - think about how customer interacts with your brand.
Session 3 - Brand Assets expand_more expand_less
  • The moral of a brand’s story - getting to the heart of your brand position.
  • Powerful narrative as a mentor.
  • How to get a brand to reach mentor status.
  • Subscription Economy.
  • Create an inventory of your Distinctive Brand Assets.
Session 4 - Making Decisions expand_more expand_less
  • Recap of main concepts.
  • How to apply 1% framework to your stories.
  • How the moral of the story will guide your decisions.
Frameworks, Methods & Tools expand_more expand_less
  • Pixar’s Story spine.
  • Storyboard canvas.
  • Mentor Storytelling.
  • Jobs to Be Done.
  • Brand Assets canvas.
  • Moral of Brand Story.

Learning Outcomes

By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:

Brand Narratives and Personas

Participants will be able to craft compelling brand narratives and personas that encapsulate an organization's purpose, values, and distinctive attributes, fostering a deeper connection with their target audience.

Emotional Brand Storytelling

Develop proficiency in employing storytelling techniques that establish emotional connections between a brand and its audience, enhancing the brand's resonance and impact.

Synthesizing Brand Information

Acquire skills in synthesizing intricate brand information into persuasive narratives and strategies, enabling effective communication of brand identity and positioning. 

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Learning Outcomes

By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:

  • Brand Narratives and Personas: participants will be able to craft compelling brand narratives and personas that encapsulate an organization's purpose, values, and distinctive attributes, fostering a deeper connection with their target audience.
  • Emotional Brand Storytelling: develop proficiency in employing storytelling techniques that establish emotional connections between a brand and its audience, enhancing the brand's resonance and impact.
  • Synthesizing Brand Information: acquire skills in synthesizing intricate brand information into persuasive narratives and strategies, enabling effective communication of brand identity and positioning. 
Meet your Course Leaders

Get to know the experts guiding your journey to success.

Jamie Black

Jamie Black

Jamie is a Course Leader and Strategic Generalist currently working across Business, Leadership & Learning Development at Hyper Island. He works across learning experience design, marketing & communications, product development and client partnerships – notably with Accenture, Pfizer, Adidas and Lufthansa. Prior to joining Hyper Island, Jamie has worked as a copywriter, brand strategist and consultant in agency and in-house contexts for creative and professional services. Originally from Canada and currently based in Sweden, he is trained in facilitation, leadership embodiment and yoga.

Inaki

Iñaki Escudero

Iñaki is a behavioral psychologist turned educator. He worked for 18 years in advertising, and has helped many brands develop a more creative approach to their communications. He takes his audience and learners through insightful (and challenging) new perspectives on how today’s brand landscape has changed, exploring the behaviors, expectations and values of customers. Before settling in Austin, Texas, Iñaki and his family were digital nomads for 3 years exploring the future of work, education and living. He is also a writer and curator supporting both alumni and leading organizations around the world.

Receive and Share Your Certificate

You’ll receive a Professional Certificate via the Accredible platform within 1-2 weeks after completing the course.

Certificates are configured for uploading and sharing on LinkedIn or downloading as PDF.

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What the say

Discover what our former participants say about their experience.

Domenico Dargenio - Course participant

"I found the course to be highly experiential. I enjoyed the design of the journey, which was emotional and built on deep connections. It exceeded my expectations in every way, particularly as I didn’t know much about Hyper Island prior to joining. My experience helped to ‘validate’ the course/product for me and I was positively surprised."

 

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Domenico Dargenio

Consultant at Dardo Consulting
Nina Enroth - Course Participant

"Before taking the course I had been interested in the subject and studied bits and pieces here and there, so it was luxurious to be able to just enjoy the ride and suck in all the information. Most of what I learned I use at work daily. The course was an awesome experience for me."

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Nina Enroth

Account Director and Change Consultant at Ellun Kanat
Liam James - Course participant

"Each chapter of the course was crafted in a very purposeful way. Going into this with a growth mindset was key because it allowed me to be totally open to new ideas and approaches. Regardless of how much experience another course member had, there seemed to always be something to learn from each other."

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Liam James

Copywriter, Voice Over Artist & Storytelling Strategist

Trusted by leading brands

Companies from all over the world partner with Hyper Island in order to equip their leaders to drive meaningful change.

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The Hyper Island Way™

Hyper Island creates learning experiences for individuals and organizations that helps them shape the future.
This is what we call The Hyper Island Way™.

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LEARN BY DOING

Build, create and experiment by creating opportunities to get hands on with the underpinnings of what’s driving change in business.

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FEEDBACK & DIALOGUE

Providing the essential communication techniques to realize inclusion and empathy for others through active listening, feedback and effective dialogue.

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GROUP DYNAMICS

Experiences rooted in the foundational tools, theory and models around group dynamics and team development such as IMGD (Integrated Model of Group Development).

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REFLECTION HABITS

Developing critical reflection habits for individuals and teams provides opportunity to amplify experience and outcomes.

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