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Brand Strategy and Storytelling

Online Interactive

BECOME A BRAND STRATEGIST

Discover the secrets to what makes powerful brands so impactful. Learn how to build brand and business value through strategy and narrative, all while making a difference in your customers’ lives.

WHO IS THIS COURSE FOR?

Who intends to change to a role with greater strategic responsibility in marketing/brand management (content creator, graphic designer, social media manager, copywriter etc.), or to expand their brand thinking, add to their tool belt, learn from peers, or find new perspectives/challenges.

KEY LEARNING OUTCOMES
  • check Brand Strategy
  • check Customer Behavior
  • check Storytelling
  • check Role-modeling
Storytelling
Brand Thinking
Customer-centric
Tyler Vanderwal

Got questions?

Book a call with Tyler.
I'm here to help find the best solution for you.

Enroll as a team

Speak to one of our Course Specialists to find out if you qualify for a special group price.

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About the course

What you will learn

Brand Strategy: Origins of value creation expand_more expand_less

Understand and reaffirm who you are, who you are here for, and what you are here to do. 

The Anthropological Case: Behavior, society, and change expand_more expand_less

Take a deep dive into how your customers interact with your brand, as well as what drives their behavior. Explore the latest in behavioral science, while deepening your understanding of your customer and learning the counterintuitive approaches to help customers make changes in their lives.

Narratives: Storytelling your way to impact expand_more expand_less

What do the leading brands in our world demonstrate? A consistent and meaningful expression of who they are that shows up over time to help people make a change. Explore the underlying principles of storytelling and narrative building and how great brands create value through the synergy of product, technology, content, and business model.

Role-modeling: Organizational culture and external expression expand_more expand_less

How do you build brand advocacy and role-model for both employees and customers? There’s a relationship between an organization’s internal culture, its products, and how it shows up in the world. Learn the tools and mindset to bring a brand to life to benefit everyone.

Learning Outcomes

By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:

  • Understand the underpinnings of what guides successful brands and how that relates to business, customer, and societal value. 

  • Identify who your audience is so you can create real and profound profiles about who they are.

  • Understand the new dynamics of shared communications and experiences brought about by a continuously evolving digital and media ecosystem.

  • Understand the function of the classical storytelling frameworks and how they are important for your customer through brand experience. 

  • Learn the importance of testing and the role feedback plays in strengthening connection and understanding with your customers, by developing a story that can capture their attention.

  • Navigate the strategic selection of channel, platform, and medium to deliver the brand story through where you choose to show up and be present.
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Receive and Share Your Certificate

You’ll receive a Professional Certificate via the Accredible platform within 1-2 weeks after completing the course.

Certificates are configured for uploading and sharing on LinkedIn or downloading as PDF.

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MEET YOUR COURSE LEADERS

Jamie Black
Jamie Black

Jamie is a Course Leader and Strategic Generalist currently working across Business, Leadership & Learning Development at Hyper Island. He works across learning experience design, marketing & communications, product development and client partnerships – notably with Accenture, Pfizer, Adidas and Lufthansa. Prior to joining Hyper Island, Jamie has worked as a copywriter, brand strategist and consultant in agency and in-house contexts for creative and professional services. Originally from Canada and currently based in Sweden, he is trained in facilitation, leadership embodiment and yoga.

Inaki
Iñaki Escudero

Iñaki is a behavioral psychologist turned educator. He worked for 18 years in advertising, and has helped many brands develop a more creative approach to their communications. He takes his audience and learners through insightful (and challenging) new perspectives on how today’s brand landscape has changed, exploring the behaviors, expectations and values of customers. Before settling in Austin, Texas, Iñaki and his family were digital nomads for 3 years exploring the future of work, education and living. He is also a writer and curator supporting both alumni and leading organizations around the world.

TRUSTED BY LEADING BRANDS

We help leaders from all over the world to drive meaningful change.

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WHAT THEY SAY

Anne Verdaasdonk - Course participants

 “It was very hands on, with many tools you can immediately start applying in your workplace. I valued the opportunity to discuss day-to-day situations with the community. Having had the time to work with the learnings for a few months after I finished the course, both the learnings and tools are enabling better teamwork for our team.”


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Anne Verdaasdonk

Senior Digital Producer at Etcetera

Domenico Dargenio - Course participant

"I found the course to be highly experiential. I enjoyed the design of the journey, which was emotional and built on deep connections. It exceeded my expectations in every way, particularly as I didn’t know much about Hyper Island prior to joining. My experience helped to ‘validate’ the course/product for me and I was positively surprised."

 

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Domenico Dargenio

Consultant at Dardo Consulting

Nina Enroth - Course Participant

"Before taking the course I had been interested in the subject and studied bits and pieces here and there, so it was luxurious to be able to just enjoy the ride and suck in all the information. Most of what I learned I use at work daily. The course was an awesome experience for me."

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Nina Enroth

Account Director and Change Consultant at Ellun Kanat

Liam James - Course participant

"Each chapter of the course was crafted in a very purposeful way. Going into this with a growth mindset was key because it allowed me to be totally open to new ideas and approaches. Regardless of how much experience another course member had, there seemed to always be something to learn from each other."

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Liam James

Copywriter, Voice Over Artist & Storytelling Strategist

THE HYPER ISLAND WAY

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LEARN BY DOING

Build, create and experiment by creating opportunities to get hands on with the underpinnings of what’s driving change in business.

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FEEDBACK & DIALOGUE

Providing the essential communication techniques to realize inclusion and empathy for others through active listening, feedback and effective dialogue.

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GROUP DYNAMICS

Experiences rooted in the foundational tools, theory and models around group dynamics and team development such as IMGD (Integrated Model of Group Development).

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REFLECTION HABITS

Developing critical reflection habits for individuals and teams provides opportunity to amplify experience and outcomes.

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