Future-ready thinking starts here
Discover how Futures Thinking can empower you to reimagine possibilities, unlock innovation, and shape what’s next.
In a world of constant change, learning to think like a futurist is no longer a luxury — it’s a critical skill. This course equips you with future-focused tools and speculative design methods to explore emerging trends, anticipate disruptions, and build creative resilience in an uncertain world.
Learn how to navigate uncertainty, use speculative design, and integrate emerging tools — including AI-powered foresight techniques to imagine and create what’s next.
WHO IS THIS COURSE FOR?
- Creative Thinkers & Designers: Those looking to expand their imagination and apply futures thinking to innovation and storytelling.
- Innovators & Entrepreneurs: Anyone seeking to unlock new opportunities and embrace emerging trends with a creative mindset.
- Strategists & Problem Solvers: Individuals who want to develop a new way of thinking to navigate uncertainty and reframe challenges.
- AI Curious: Those eager to explore how AI can enhance futures thinking and speculative creativity.
KEY LEARNING OUTCOMES
- check Develop a Futures Mindset: Learn how to spot signals of change, explore adjacent futures, and anticipate shifts before they happen.
- check Unlock Creative Foresight Tools: Use design fiction, speculative storytelling, and worldbuilding techniques to bring the future to life.
- check Experiment with AI in Futures Thinking: Apply AI-generated foresight tools to prototype future scenarios, automate ideation, and enhance creativity.
- check Reimagine What’s Possible: Challenge assumptions, flip perspectives, and use serious play and alternative histories to generate bold, new ideas.
- check Apply Futures Thinking to Innovation & Design: Discover practical ways to embed futures thinking into creative problem-solving and innovation processes.

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About the course
What You Will Learn
Explore Key Topics, Frameworks, and Practical Tools.
- Understanding Futures Thinking as a Creative Process.
- Identifying Signals of Change, Trends, Signals and Noise.
- Mapping Future Cones & Adjacent Futures.
- AI in Action: Using AI to detect emerging trends & generate speculative futures.
- Introduction to Design Fiction & Worldbuilding.
- Hands-On: Creating Future Artifacts & Narratives.
- Reframing the Future: "If This, Then What?" Scenarios.
- AI in Action: Using AI for Future Storytelling & Synthetic Personas.
- Episodic Future Thinking – seeing the world through different timelines.
- Serious Play & Alternative Histories – flipping perspectives to create new opportunities.
- Reverse Futures & Counterfactual Thinking – challenging what’s taken for granted.
- AI in Action: Experimenting with AI-powered speculative worldbuilding.
- Exploring the opportunities & risks of AI in Futures Thinking.
- Ethical Future Design & Inclusive Innovation.
- Hacking the Future – practical tools for speculative ideation.
- AI in Action: Hands-on session with AI foresight & creative automation tools.
- Trends Driven Innovation Canvas.
- Future Cones & Adjacent Futures Mapping.
- Design Fiction & Speculative Storytelling.
- Episodic Future Thinking.
- Future Persona Archetypes.
- "If This, Then What?" Strategic Reframing.
- Futures Play & Role-Playing for Innovation.
- Ethical & Inclusive Futures Tools.
Learning Outcomes
By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:
Building a Future-Ready Mindset
Develop the ability to spot signals of change, identify emerging trends, and explore adjacent futures. Equip yourself with foresight tools and speculative design methods to navigate an ever-evolving world with confidence.
Expanding Creative Possibilities
Learn to think beyond the present, using design fiction, worldbuilding, and alternative histories to challenge assumptions and unlock new ideas. Develop a mindset of playful exploration to reimagine what’s possible.
Harnessing AI for Futures Thinking
Reframing Challenges & Designing New Opportunities
Learning Outcomes
By the time you finish this course you should have acquired the following knowledge and skills, which you’ll be able to use right away in your work, or add to your resumé:
- Gain a more holistic understanding of CX and its power to transform lives, organizations and society; from a historical and contemporary perspective.
- Learn how to use disruptive methods, applied observation and deep listening to uncover insights and opportunities.
- Explore emerging technologies, data, AI and predictive analytics from the mindset of a curious learner.
- Learn how to apply cutting edge insights from neuroscience and behavioural psychology to better understand how to design experiences for brains that make 35,000 decisions a day!
- Develop your own plan of action for driving CX within your organization.

Meet your Course Leaders
Get to know the experts guiding your journey to success.

Sabryna Alsfasser
Sabryna is an industrial engineer graduated from EC Lyon, one of the most prestigious schools in France, Sabryna has 18 years of experience in FMCG companies like Nestlé and Beiersdorf. She has lived and worked in France, Germany, Brazil, and Chile. In the last years, Sabryna has designed and facilitated learning journeys around leadership, innovation, or customer experience for companies like Bayer, BASF, American Express, IBM, Kraft Heinz, Avon, etc.

Tim Lucas (PhD)
PhD in Anthropology from the University of Sheffield, he is an experienced consultant, speaker, and facilitator specializing in Leadership, Innovation, Future Foresight, Digital Transformation, and Consumer Anthropology. With a strong background in leading projects across Latin America, Europe, and the U.S., he is also a researcher and university professor in UX, Behavioral Economics, Media, and Sociology. Currently serves as North America Director at Hyper Island and Head of Content and Learning Design. He leads projects with global organizations like UNICEF, Meta, IBM, and EY, and designs courses such as Future Foresight and Future Leadership at Hyper Island.
You’ll receive a Professional Certificate via the Certifier platform within 1-2 weeks after completing the course.
Certificates are configured for uploading and sharing on LinkedIn or downloading as PDF.

What the alumni say
Discover what our former participants say about their experience with our Courses.

"Many topics were introduced and explored, which gave us a sense of the scope of Behavioural Design and allowed us to continue acquiring knowledge through the provided references. It’s not monotonous, and the group discussions were very enriching!"
CARLA DUPAS
Consulting & Change management

"What I liked the most was diving deeper into some behavioral concepts applied to design and exploring frameworks to help implement them in daily work. I also appreciated how the behavioral themes were approached in depth but in a practical way."
BRUNA FANCHINI
UX Manager

"The learning path structure was very interesting, as it made reaching the stages of workplace application feel smooth and natural, starting from an initial personal assessment of habits and behaviors."
GABRIELLA MACIA
Community & Brand Management
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LEARN BY DOING
Build, create and experiment by creating opportunities to get hands on with the underpinnings of what’s driving change in business.

FEEDBACK & DIALOGUE
Providing the essential communication techniques to realize inclusion and empathy for others through active listening, feedback and effective dialogue.

GROUP DYNAMICS
Experiences rooted in the foundational tools, theory and models around group dynamics and team development such as IMGD (Integrated Model of Group Development).

REFLECTION HABITS
Developing critical reflection habits for individuals and teams provides opportunity to amplify experience and outcomes.